The Relationship among Manufacture Procedure, Manufacture Result and Customers Loyalty in Supply Chains

Abstract

The present study examines the relationships between manufacture procedures, manufacture results and customers loyalty. And investigates key drivers that establish maintain customers loyalty. The survey instrument the form of a questionnaire to the function managers of manufacturing firms in Taiwan. These firms are listed in the Business Weekly (Taiwans leading business magazine) as the top manufacturing firms of 2013. There is analysis of confirmatory factor in 410 questionnaires were conducted. LISREL with structural equation modeling (SEM) was used to test and analyze the hypothesized relationships of the research model. This study empirically demonstrates the importance of the Manufacture procedure and Manufacture Results dimensions of manufacture quality on Customers Loyalty behavior. Both Manufacture Procedure and Manufacture Results quality are important determinants of Customers Loyalty.