The relations of organization structure and customer relationship management in Ansar Bank of Urmia

Abstract

This study attempts to examin the relationship between dimensions of organizational structure with customer relationship management in Ansar Bank of Urmia. Data was collected in 2012. A questionnaire as an instrument and Likert mode was used. Cronbach`s alpha was used to determine the reliability of questionnaire. The reliability of 0.887 was calculated. The Study sample includes all staff of Ansar Bank in Urmia that is 100 persons. After evaluation of validity and reliability of questions, distributed in all over the province and achieved data were purified, classified and analyzed by methods of parametric and Spearman correlation analysis. The results indicate that a positive relation exist between dimensions of organizational structure and customer relationship management.

Modeling Customer Relationship Management Pattern Using Human Factors Approach in the Hospitals of Tehran University of Medical Sciences

“…2017; 6(2):e37165. that was in accordance with the results of the present study in the context of a codified guideline and a focus decisionmaking (20). On the other hand, it was not consistent with Orina's research entitled "the analysis of organizational factors influencing the successful implementation of CRM in the banking system in the organizational structure" (19).…”

Modeling Customer Relationship Management Pattern Using Human Factors Approach in the Hospitals of Tehran University of Medical Sciences

“…2017; 6(2):e37165. 7 that was in accordance with the results of the present study in the context of a codified guideline and a focus decisionmaking (20). On the other hand, it was not consistent with Orina's research entitled "the analysis of organizational factors influencing the successful implementation of CRM in the banking system in the organizational structure" (19).…”

“…Furthermore, the aspects of organizational structure (formalization, complexity and concentration) are important in enhancing customer satisfaction. Azizzadeh in a research titled "communication of organizational structure and its effect on the CRM in the bank" mentioned the role of organizational structure and its impact on the referred customer (20).…”