The Relation of Youth-pursuing, Media Appearance Information Interest, and Media Contact Response of Middle-aged Women : Influence of Chronological Age and Cognitive Age

Abstract

The youth-pursing syndrome is especially amplified through a variety of media due to medical technology development, increases in social activities, and influence. This study discusses the relationship of youthpursuing, media appearance information interest, and media contact responses focused middle-aged women. Data were collected from 245 females aged 40-65 in Seoul, Daejeon and Chungbuk area residents. The SPSS WIN 21.0 program analyzed the data by descriptive statistics, factor analysis, and regression analysis. Youthpursuing derived social, psychological, and outward factors. Only an outward factor of these three dimensions influenced a significant media appearance information interest, and media contact response. The regression analysis results for chronological age and cognitive age, cognitive age influenced all variables significantly (three factors of youth-pursuing, media appearance information interest, and media contact response). But chronological age influenced significantly only the media appearance information interest. This study verified the relationship of youth-pursuing and media variables (media appearance information interest and media contact response).