The relation of standards and power in management and organization research: Core notions and alternative avenues

Abstract

This paper explores how management and organization research has shed light on the relation between standards and power. The narrative literature review intersects so far unconnected categorizations from standardization and power literatures to systematically map out the broad knowledge structure of the power‐related literature on standardization. As a result, the paper details six power‐related notions of standardization. Building on the review, the paper summarizes neglected issues and suggests new avenues for future research. The analysis reveals that research widely tends toward either/or conceptions in terms of the empowering or disempowering dynamics of standardization. To descend from this dichotomous perspective in future research, the paper finally recommends exploring the dialectics of standardization in more detail: first, by analyzing standards as a reflection of existing power structures and contestations; second, by investigating standards as subject to power logics and interests; and third, by scrutinizing standardization as the dynamic interplay of powerlessness and powerfulness.