Abstract:In Paraíba, Northeastern Brazil, the sun and sea segment is the main responsible for the flow of visitors in the state, being the segment that receives the most government investments in planning and promotion, to the detriment of the interior regions that figure in the background. The main policy of Ministry of Tourism is the Tourism Regionalization Program, which aims to manage, structure and promote tourism in a decentralized manner, transferring the responsibility for its development to the tourist regions… Show more
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