The Reality Is . . . Everyone Is Selling Something

Ryan, Marianne; Smith, Diane H.

doi:10.5860/rusq.53n4.286

Cited by 1 publication

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“…Reference & User Services Quarterly published an article titled, "The reality is… everyone is selling something" by an academic librarian who had previously worked as a library services vendor. Smith describes how one successful library services vendor operated by building positive relationships among the librarians in his territory (Smith and Ryan, 2014). Academic librarians should engage with faculty and staff as often as they can to be successful in their communities.…”

Section: Literature Reviewmentioning

confidence: 99%

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Selling Your Library to the College Community: A Look into Promoting an Underused Library to Ensure Student Support

Johnson¹

2020

Kansas Library Association College and University Libraries Sec

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Academic libraries have a major impact on their community. Yet, academic libraries often face challenges regarding funding, overall usage, and relevancy to the institution in the eyes of stakeholders. This requires academic librarians to work even harder to promote their library to the community. The term sales may have a negative connotation among many people, but academic librarians have been suggesting that librarians adopt certain sales techniques to support their communities. This article delves into the need for librarians to use certain sales techniques to promote the library to their community with a focus on ensuring student support. Specifically, this article is based on a study at a small college library, but the techniques are applicable to libraries of all sizes in promoting services and resources.

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Section: Literature Reviewmentioning

confidence: 99%

“…Academic librarians should engage with faculty and staff as often as they can to be successful in their communities. A good sales representative will meet with multiple keyholders at a library and determine the needs of the library (Smith and Ryan, 2014).…”

Section: Literature Reviewmentioning

confidence: 99%

Selling Your Library to the College Community: A Look into Promoting an Underused Library to Ensure Student Support

Johnson¹

2020

Kansas Library Association College and University Libraries Sec

View full text Add to dashboard Cite

show abstract

The Reality Is . . . Everyone Is Selling Something

Cited by 1 publication

References 0 publications

Selling Your Library to the College Community: A Look into Promoting an Underused Library to Ensure Student Support

Selling Your Library to the College Community: A Look into Promoting an Underused Library to Ensure Student Support

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