2012
DOI: 10.2105/ajph.2012.301094
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The Raising of Minimum Alcohol Prices in Saskatchewan, Canada: Impacts on Consumption and Implications for Public Health

Abstract: Minimum pricing is a promising strategy for reducing the public health burden associated with hazardous alcohol consumption. Pricing to reflect percentage alcohol content of drinks can shift consumption toward lower alcohol content beverage types.

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Cited by 115 publications
(104 citation statements)
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“…25 The Sheffi eld Alcohol Policy Model 17 predicts that an MUP delivers a greater reduction in alcohol-related harm than overall increases in taxation, with almost double the number of deaths prevented. 26 Further evidence for the effectiveness of an MUP comes from long-running natural experiments in Canada, where signifi cant reductions in alcohol consumption followed increases in minimum prices in government liquor stores, despite these outlets representing only a minority of the retail market, 27,28 with a 10% increase in minimum price resulting in a 32% fall in deaths directly attributable to alcohol. 29 as a result, they purchase the cheapest alcohol it is possible to buy, paying less than one-third of the price paid by low-risk drinkers.…”
Section: Discussionmentioning
confidence: 99%
“…25 The Sheffi eld Alcohol Policy Model 17 predicts that an MUP delivers a greater reduction in alcohol-related harm than overall increases in taxation, with almost double the number of deaths prevented. 26 Further evidence for the effectiveness of an MUP comes from long-running natural experiments in Canada, where signifi cant reductions in alcohol consumption followed increases in minimum prices in government liquor stores, despite these outlets representing only a minority of the retail market, 27,28 with a 10% increase in minimum price resulting in a 32% fall in deaths directly attributable to alcohol. 29 as a result, they purchase the cheapest alcohol it is possible to buy, paying less than one-third of the price paid by low-risk drinkers.…”
Section: Discussionmentioning
confidence: 99%
“…The relationship has been interpreted to indicate that average consumption causally determines heavy drinking prevalence, possibly through a contagious social environment or "drinking culture." This view is expressed in the continuing interest in alcohol taxes [11], recent interest in minimum pricing of alcohol [30,31], and concern with the increased "affordability" of alcohol beverages over time or across countries [32,33]. However, as explained by Duffy [34], heavy drinkers account for a large proportion of total alcohol consumption, so a statistical relationship between average consumption in a country and the percentage of heavy drinkers should be expected, and does not necessarily imply a causal relationship.…”
Section: Discussionmentioning
confidence: 99%
“…This means that when the price of alcohol products increase, sales decrease if other factors such as income are kept constant. Several decades of international research show that increasing the price of alcohol is one of the most effective approaches for reducing consumption and, importantly, alcohol-related harm at the population level Wagenaar, Tobler, & Komro, 2010;Stockwell et al, 2012). Associated policy measures assessed in the scoring rubric, which primarily target heavy drinkers and risky products, include the following:…”
Section: Appendix Amentioning
confidence: 99%