“…There are several streams of thought and business concepts in which sustainable innovation is the main element, such as social entrepreneurship (Mair and Marti, 2006;Roy et al, 2013;Saebi et al, 2019;Teasdale et al, 2022), sustainable entrepreneurship (Belz and Binder, 2017;Genus, 2021), shared-value (Porter and Kramer, 2011;Dembek et al, 2016), triple bottom line (Elkington, 2018;Elkington, 1994) and bottom-of-pyramid innovations (Prahalad, 2012;Olsen and Boxenbaum, 2009). Whilst the characteristics of sustainability-oriented concepts vary (Schaltegger and Wagner, 2011), they each share a joint endeavour to support A transdisciplinary framework businesses to include broader environmental and social contributions in addition to just financial consideration.…”