The quest for authenticity and peer-to-peer tourism experiences

Vadell, Joan Baptista Garau; Orfila‐Sintes, Francina; Batle, Julio

doi:10.1016/j.jhtm.2021.03.011

Cited by 10 publications

(9 citation statements)

References 42 publications

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“…Many tourism researchers have begun to study authenticity through lenses of satisfaction empirically (Dai et al , 2021; Lee and Phau, 2018; Dominquez-Quintero et al , 2019), motivation (Nguyen and Cheung, 2016), loyalty (Park et al , 2019), experience (Dominguez-Quintero et al , 2020; Souza et al , 2020; Garau-Vadell et al , 2021), heritage management (Chapagain, 2017), heritage transmission (Wong, 2015), decision-making processes (Lee et al , 2020), positive affect (Loureiro, 2020), disorientation (Tiberghien et al , 2020), museum experiences (Jin et al , 2020) and dining experiences (Cai et al , 2021). Despite the increasing number of studies investigating the concept of authenticity in the tourism experience, aesthetic experience has yet to be examined.…”

Section: Introductionmentioning

confidence: 99%

The effect of perceived authenticity in cultural heritage sites on tourist satisfaction: the moderating role of aesthetic experience

Genç

Genc

2022

JHTI

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PurposeThis paper aims to investigate the moderating role of aesthetic experience in the effect of authenticity on satisfaction in cultural heritage sites. At the same time, this study guides the perception of authenticity in cultural heritage sites.Design/methodology/approachUsing structural equation modelling for quantitative data analysis, empirical data were collected from tourists in a cultural heritage site.FindingsAs a result of the findings, it was determined that the objective and constructive authenticity of the tourists did not affect satisfaction, while the existential authenticity affected satisfaction. The moderating role of aesthetic experience between existential authenticity and overall satisfaction has been determined.Practical implicationsThe study suggests that aesthetic experience can be used by destination managers in tourists' perceptions of existential authenticity.Originality/valueThis study is the first to use aesthetic experience in tourists' perception of authenticity in cultural heritage sites. The findings show the importance of aesthetic experience in existential authenticity.

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Section: Introductionmentioning

confidence: 99%

The effect of perceived authenticity in cultural heritage sites on tourist satisfaction: the moderating role of aesthetic experience

Genç

Genc

2022

JHTI

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“…Since MacCannell's (1973) seminal work, authenticity has gained increasing importance in tourist experiences (Oskam and Boswijk, 2016;Paulauskaite et al, 2017). For example, Garau-Vadell et al (2021) suggested that peer-to-peer experiences play a more important role than non-peer-to-peer experiences in consumers' overall perception of authenticity. Authenticity has been described as a universal value and a vital driving force affecting tourists' decision to travel (Cohen, 1988;MacCannell, 1973).…”

Section: Authenticity In Accommodation Servicesmentioning

confidence: 99%

Predicting customer loyalty to Airbnb using PLS-SEM: the role of authenticity, interactivity, involvement and customer engagement

Sallaku

Vigolo

2022

TQM

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PurposeDrawing on social exchange theory, this study clarifies the roles of authenticity, interactivity and involvement in predicting customer engagement (CE) and, ultimately, customer loyalty towards an online peer-to-peer accommodation platform. In addition, the study explores the effect of interactivity in increasing authenticity.Design/methodology/approachData were collected through an online questionnaire of a sample of Italian tourists who had previously booked a service on Airbnb. The analyses were conducted by adopting partial least squares structural equation modelling.FindingsThe model has high power in predicting customer loyalty to an online peer-to-peer accommodation platform. Specifically, involvement is the primary predictor of CE and customer loyalty. Authenticity and interactivity also have a significant and positive effect both on CE and customer loyalty. In addition, CE partially mediates the relationship between authenticity, interactivity and involvement and customer loyalty. Finally, interactivity has a significant positive effect on authenticity.Practical implicationsThe results encourage hospitality service providers to invest in the creation (and co-creation) of authentic experiences to increase CE and customer loyalty. Hospitality managers can also enhance CE by increasing involvement and interaction with customers through various touchpoints (online and offline) in different moments of the customer journey.Originality/valueThis study proposes an original model to predict customer loyalty to peer-to-peer hospitality platforms. The findings shed new light on the drivers of CE and provide empirical support for the mediating effect of CE. The study also contributes to the literature on authenticity by demonstrating the positive effect of interactivity on authenticity.

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“…As such, this study investigates the perceived authenticity of social exchanges enacted via sharing economy tour guiding by drawing upon two relevant concepts: sincerity and trust. Sincerity is conceptualized as when locals provide an accurate representation of themselves and their lives to tourists, actively and passionately interacting with them to share the reality of their day-to-day existence (Garau-Vadell, Orfila-Sintes, and Batle 2021). Trust, on the other hand, is concerned with how trustworthy an offering, person, destination, place, or experience is perceived to be, and whether the expected service and experience promises are likely to be met (Taheri, Gannon, and Kesgin 2020).…”

Section: Theoretical Framing and Literature Review: Authenticity And ...mentioning

confidence: 99%

“…However, identifying authentic experiences remains challenging (Reisinger and Steiner 2006), with little guarantee that the nature of the social exchange enacted through tour-guiding and experiential consumption therein will authentically represent destinations visited (Cropanzano and Mitchell 2005). This is characteristic of the sharing economy more generally (Garau-Vadell, Orfila-Sintes, and Batle 2021), with a reconceptualization of tour-guiding within this context contingent upon recognizing their evolution from traditional tourism services role toward a more dynamic mode of contemporary authentic exchange.…”

Section: Introductionmentioning

confidence: 99%

“…The pursuit of authentic experiences is considered pivotal within the context of heritage tourism and cultural consumption, with Ram, Björk, and Weidenfeld (2016) identifying positive associations between authenticity and place attachment. However, the nature of authenticity within this context continues to evolve as contemporary sharing economy business models offer consumers access to a wider range of novel, bespoke, and/or exclusive experiences (Garau-Vadell, Orfila-Sintes, and Batle 2021); challenging established notions of authentic travel and tourism service provision and consumption in the process. For example, the range and volume of experiences available to tourists using sharing economy platforms has gone some way to normalizing a more general move away from the staged authenticity of tour operator-organized tours, package holidays, resort hotels, and standardized experiences which were once synonymous with mass-market tourism (Chen et al 2020).…”

Section: Introductionmentioning

confidence: 99%

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A Profile-Based Approach to Understanding Social Exchange: Authentic Tour-Guiding in the Sharing Economy

Kromidha

Gannon

Taheri

2021

Journal of Travel Research

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Authenticity in travel and tourism research is often explored at the tangible-existential nexus. However, the collaborative forces embedded within digital sharing economy platforms draw attention to how the promise of social exchange can stimulate authentic consumption. The role of tour guides has evolved accordingly, from professional designation to self-acquired identity enacted ad-hoc. This study therefore applies a deductive-inductive approach—investigating over 100,000 tour guide profiles on the digital sharing economy platform showaround.com —to frame authenticity as the diverse manifestation of promised social exchanges. Combining automated qualitative analysis for large datasets with manual inductive reasoning, the findings identify four types of authenticity demonstrated within sharing economy tour guide profiles: situational, natural, personal, and positional. Doing so extends established understanding of tangible-existential and sincere-trustworthy tourism industry authenticity by capturing social exchanges in dynamic contexts; acknowledging the diverse nature of the promise of authentic tourism service delivery and consumption therein.

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The quest for authenticity and peer-to-peer tourism experiences

Cited by 10 publications

References 42 publications

The effect of perceived authenticity in cultural heritage sites on tourist satisfaction: the moderating role of aesthetic experience

The effect of perceived authenticity in cultural heritage sites on tourist satisfaction: the moderating role of aesthetic experience

Predicting customer loyalty to Airbnb using PLS-SEM: the role of authenticity, interactivity, involvement and customer engagement

A Profile-Based Approach to Understanding Social Exchange: Authentic Tour-Guiding in the Sharing Economy

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