2018
DOI: 10.2139/ssrn.3226011
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The Puzzle of Reputation in EU Protected Geographical Indications: Can Traditional Specialities Guaranteed Provide a Solution?

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“…For instance, some Italian products, including some foods labeled as Protected Designation of Origin , are made using meat and/or raw material coming from geographically distant countries that could affect the “local” image of these products. An example could the Bresaola della Valtellina , a traditional Italian meat‐derived food, which is frequently made using meat from different countries (Zappalaglio, 2018). Is there any risk of making this product “less Italian” in the consumer's mind if included in public BC projects?…”
Section: Disadvantages and Limitationsmentioning
confidence: 99%
“…For instance, some Italian products, including some foods labeled as Protected Designation of Origin , are made using meat and/or raw material coming from geographically distant countries that could affect the “local” image of these products. An example could the Bresaola della Valtellina , a traditional Italian meat‐derived food, which is frequently made using meat from different countries (Zappalaglio, 2018). Is there any risk of making this product “less Italian” in the consumer's mind if included in public BC projects?…”
Section: Disadvantages and Limitationsmentioning
confidence: 99%