The pursuit of virtual happiness: Exploring the social media experience across generations

Berezan, Orie; Krishen, Anjala S.; Agarwal, Shaurya; Kachroo, Pushkin

doi:10.1016/j.jbusres.2017.11.038

Cited by 72 publications

(64 citation statements)

References 43 publications

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“…Many researchers believed that Social Media makes one more worried and concerned with the virtual world rather than the world in front of our face. Social Media has both brought us together and pushed us further distant (Berezan, 2017). In present study, 59% of the students disagree with the statement that social media takes you far away from the person sitting next to you.…”

Section: Attitude Towards Social Life and Relationshipcontrasting

confidence: 66%

“…57% of students agreed or strongly agreed that social media has influence on their social life and social relationship. Berezan (2017), perceived that adolescents use social media as a tool to express themselves and construct their own identity. This can generate newer generations to be partially conditional upon their social media accounts to find their social status offline.…”

Section: Attitude Towards Social Life and Relationshipmentioning

confidence: 99%

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Attitude of Adolescents Towards Use of Social Media

Abraham¹

2020

IJAR

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Section: Attitude Towards Social Life and Relationshipcontrasting

confidence: 66%

Section: Attitude Towards Social Life and Relationshipmentioning

confidence: 99%

Attitude of Adolescents Towards Use of Social Media

Abraham¹

2020

IJAR

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“…Social media incorporates websites, wikis, video-or photo-sharing sites, and other diverse platforms. At present, participating in digital media sharing and social networking is not only beneficial, but it also facilitates individual social interactions, as well as communication, by allowing users to building brands and create professional opportunities [47]. The emerging and evolving concepts of social media tools, usage, applications, and gratification encourage us to examine the relationship between social media users and such technologies [48].…”

Section: The Positive Effects Of Social Mediamentioning

confidence: 99%

The Impact of Social Media on Learning Behavior for Sustainable Education: Evidence of Students from Selected Universities in Pakistan

et al. 2019

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In today’s world, social media is playing an indispensable role on the learning behavior of university students to achieve sustainable education. The impact of social media on sustainable education is becoming an essential and impelling factor. The world has become a global village and technology use has made it a smaller world through social media and how it is changing instruction. This original study is amongst the few to perform a focalized investigation on revealing the relationship between positive and negative characteristics of social media and the learning attitude of university students for sustainable education. However, this study aims to examine the constructive and adverse factors that impact on students’ minds and how these helped students to share positive and negative aspects with others. It is increasingly noticeable that social networking sites and their applications present enormous benefits for as well as risks to university students and their implications on students’ psychological adjustment or learning behaviors are not well understood. This study adapted the cluster sampling method, and respondents participated from five selected regions. Researchers distributed 1013 questionnaires among the targeted sample of university students with an age range of 16 to 35 years, and they collected 831 complete/valid responses. This study applied the social gratification theory to examine students’ behavior practicing social media usage. This study specifically identified 18 adversarial and constructive factors of social media from the previous literature. The findings revealed that the usage of social media in Pakistan has a negative influence on a student’s behavior as compared to positive aspects. Results may not be generalized to the entire student community as findings are specific to the specific respondents only. This study presents a relationship between antithetical and creative characteristics of social media and exhibits avenues for future studies by facilitating a better understanding of web-based social network use.

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“…A growing body of literature discloses millennials to be in a “self‐revelatory mode” (Ladson‐Billings, ) and indicates that millennials “build up an implicit knowledge about” how nWOM is construed, including frustration–aggression nuances (Hodder, , p. 707). Many researchers linked millennials' reading of online WOM with self‐relatedness and a “sense of self” conceptualization (Kerviler & Rodriguez, , p. 2), indicating how a discourse of multiple emotional levels within the frustration–aggression continuum arises (Berezan, Krishen, Agarwal, & Kachroo, ; Park, Shin, & Ju, ; Wetzer, Zeelenberg, & Pieters, ). This embraces the presence of the online nWOM initiator as determinant to one's interpretation.…”

Section: Literature Reviewmentioning

confidence: 99%

The effects of online negative word‐of‐mouth on dissatisfied customers: A frustration–aggression perspective

Azemi

Ozuem

Howell

2020

Psychology and Marketing

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Conceptualizing how customers construe online negative word‐of‐mouth (nWOM) following failure experiences remains unsettled, leaving providers with inconclusive recovery strategy programmes. This empirical study recognizes online nWOM as a co‐created encounter between the complainant (i.e., the initiator of the online nWOM) and the recipient (i.e., the consumer who engages with the online nWOM), examining their idiosyncrasies to discern their understanding of the experience. It introduces frustration–aggression theory to online WOM literature, recognizing that it can support a higher‐order understanding of phenomena. Through phenomenological hermeneutics, interviews and focus groups, data were collected from millennials in Albania and Kosovo that provided accounts of nuanced and distinctive online nWOM realities. The emerged insights extended extant theory to a three‐fold online nWOM typology (i.e., lenient online nWOM, moderate online nWOM and severe online nWOM) recognizing the negative impact customers have on a provider, which is controlled by frustration–aggression tags. Frustration–aggression variations across online nWOM led to the construct of three types of customers that engage in online nWOM, namely tolerable online nWOM customers, rigorous online nWOM customers and confrontational online nWOM customers. Findings culminated with satisfactory recovery strategies aligned to customer inferences regardless of the nWOM context.

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The pursuit of virtual happiness: Exploring the social media experience across generations

Cited by 72 publications

References 43 publications

Attitude of Adolescents Towards Use of Social Media

Attitude of Adolescents Towards Use of Social Media

The Impact of Social Media on Learning Behavior for Sustainable Education: Evidence of Students from Selected Universities in Pakistan

The effects of online negative word‐of‐mouth on dissatisfied customers: A frustration–aggression perspective

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