Abstract:Chapter 5 considers psychophysiological efforts to assess the emotional responses of filmgoers by photographing their facial reactions and registering changes in their vital signs. These studies were done in the USSR for the purpose of raising the effectiveness of film propaganda among proletarian, rural, and juvenile audiences, and in the United States, for identifying crowd-pleasing narrative formulae. The chapter juxtaposes spectator tests conducted by the inventor of the polygraph lie detector, William Mou… Show more
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