The publishing empire of Bernarr Macfadden

Abstract

"Bernarr Macfadden has often been written up in magazines and newspapers, and he has been the subject of a handful of biographies. This is not hard to understand when one learns something about the man. Macfadden was a nonconformist and an exhibitionist everything he did was newsworthy. What is hard to understand, however, is why his publishing achievements have so consistently been neglected or played down...This thesis, in dealing primarily with the Macfadden publications, will attempt to fill this vacancy... "--Introduction