2002
DOI: 10.1509/jppm.21.2.257.17574
|View full text |Cite
|
Sign up to set email alerts
|

The Public Policy of Antitrust and Strategy: An Overview

Abstract: or more than a century, the United States has used antitrust law in an effort to control business behavior by forcing firms to compete. The same era that gave birth to antitrust law also witnessed the creation of the business school. In what must constitute one of the legal system's biggest ironies, however, antitrust law has largely ignored the insights of business theory and scholarship, choosing instead to focus on economics as a sister discipline. As the brand of economics used by antitrust law shifted fro… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1

Citation Types

0
3
0

Year Published

2002
2002
2013
2013

Publication Types

Select...
5

Relationship

0
5

Authors

Journals

citations
Cited by 5 publications
(3 citation statements)
references
References 3 publications
(3 reference statements)
0
3
0
Order By: Relevance
“…It is not coincidental that the marketing management process closely resembles other strategic planning models (e.g., see Hawker 2002). Although the frameworks are similar, the outcomes depend on the level of analysis that, like a funnel, ranges from macro to micro in perspective.…”
Section: Marketing's Relationship To Antitrustmentioning
confidence: 99%
“…It is not coincidental that the marketing management process closely resembles other strategic planning models (e.g., see Hawker 2002). Although the frameworks are similar, the outcomes depend on the level of analysis that, like a funnel, ranges from macro to micro in perspective.…”
Section: Marketing's Relationship To Antitrustmentioning
confidence: 99%
“…What operationalizations could be developed? In this regard, the attendees identified the conception and operationalization of consumer welfare as rich areas of opportunity and proposed stakeholder analyses from marketing and strategic management areas as a potential basis for structuring and examining the nature of consumer welfare (see Hawker 2002). …”
Section: Consumer Welfare: Economic Efficiency and Beyondmentioning
confidence: 99%
“…Public policy scholars within the marketing literature have investigated consumer welfare through the lens of potentially harmful pricing practices such as vertical pricing constraints (Gundlach 2010; Gundlach, Cannon, and Manning 2010), predatory pricing (Dixit et al 2006; Gundlach 1995), and market power (Singh and Zhu 2008); such studies have also broadly examined consumer welfare within the scope of antitrust legislation (Gundlach and Moss 2011; Gundlach and Phillips 2002; Scheffman 2002; Sullivan 2002). A common theory in this literature stream is that pricing practices may harm consumer welfare when they lead to the loss of a competitive playing field, exclude potential entrants access to markets, and thus result in higher prices for consumers (Ashton and Pressey 2008; Hawker 2002).…”
mentioning
confidence: 99%