The public as active agents in social movement: Facebook and Gangjeong movement

Kim, Ji Won; Kim, Yonghwan; Yoo, Joseph

doi:10.1016/j.chb.2014.04.038

Cited by 5 publications

(4 citation statements)

References 27 publications

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“…While there has been some analysis of the use of motivational frames in human rights campaigns (Harlow 2012; Kim et al 2014), to our knowledge, there have been no empirical studies of the effectiveness of motivational frames on the behavior of individuals targeted for mobilization by HROs 6 . Given what we know from the voter mobilization and social movements literatures, motivational frames that explicitly call on the individual to act, suggesting that their participation is crucial, and that limited effort can yield a positive social good, should increase the motivation to act and the likelihood of action.…”

Section: The Expected Effects Of Different Types Of Framesmentioning

confidence: 99%

“… 6 Harlow (2012) and Kim et al (2014) examine the use of motivational frames by Facebook users but do not examine HRO activity. Kim and Yoo (2014) identify which types of frames individual on-line activists and other members of the online public use most frequently in the context of a South Korean movement, while Harlow (2012) examines how the use of motivational frames online led to offline protests in a Guatemalan justice movement. …”

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confidence: 99%

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Human Rights Organizations as Agents of Change: An Experimental Examination of Framing and Micromobilization

2015

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H uman Right Organizations (HROs) attempt to shape individuals' values and mobilize them to act. Yet little systematic research has been done to evaluate the efficacy of these efforts. We identified the three most common messaging techniques: (1) informational frames; (2) personal frames; and (3) motivational frames. We tested their efficacy using an experimental research design in which participants were randomly assigned to the control group (shown no campaign materials) or one of the treatment groups shown a campaign against sleep deprivation featuring one of these framing strategies. We then surveyed participants regarding their attitudes and their willingness to act. Results demonstrate that all three framing strategies are more effective at mobilizing consensus than action. Personal narratives are the most consistently successful, increasing individuals' sense of knowledge on the issue and their emotional reaction to the issue, leading them to reject the practice and participate in a campaign to demand its cessation.

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Section: The Expected Effects Of Different Types Of Framesmentioning

confidence: 99%

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confidence: 99%

Human Rights Organizations as Agents of Change: An Experimental Examination of Framing and Micromobilization

2015

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“…Examples of a social movement are environmental, peace, student, women's and lesbian, gay, bisexual, and transgender (LGBT) movements (Staggenborg, ). Social media is a popular tool for social movements (Kim, Kim, & Yoo, ; Zheng & Yu, ). However, there is limited work on what virtual worlds mean for social movements (Blodgett & Tapia, ; Robinson, ).…”

Section: Introductionmentioning

confidence: 99%

Creating convivial affordances: A study of virtual world social movements

McKenna

2019

Information Systems Journal

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The study of technology and societal challenges is a growing area in information systems research. This paper explores how social movements can use virtual worlds to raise awareness or create safe spaces for their members. As social movements move into virtual worlds, the technical environment becomes more important. This paper presents an interpretive field study using netnographic research and empirical data from a study of a lesbian, gay, bisexual, and transgender social movement in World of Warcraft. This paper takes the position that an understanding of affordances is required for users to be able to create convivial outcomes to shape the use of virtual worlds for their own goals and intentions. The paper presents the concept of convivial affordances, which brings together the theories of affordances and conviviality, and suggests that social users can shape IT artefacts through a creative combination of affordances for their specific goals, and with community involvement. K E Y W O R D Saffordances, conviviality, netnography, qualitative, social movements, virtual worlds

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“…We are witnessing the emergence of a remarkable array of methodological approaches for exploring the spread of political-event related expressions on social media. However, one limitation of many of these studies is the exclusive focus on analysis of a single social platform, such as Twitter, Facebook, or YouTube (e.g., Bruns and Burgess 2011; Lotan et al 2011; Kim, Kim, and Yoo 2014). There is much to be learned from these studies, but we observe that the analysis of social data collected from a single platform does not accurately reflect the lived experiences of users, whose complex repertoires of content creation, consumption, and sharing increasingly arc across social media, websites, blogs, and so on.…”

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confidence: 99%

Searching and Clustering Methodologies

Driscoll¹,

Thorson²

2015

The ANNALS of the American Academy of Political and Social Scie

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People create, consume, and share content online in increasingly complex ways, often including multiple news, entertainment, and social media platforms. This article explores methods for tracing political media content across overlapping communication infrastructures. Using the 2011 Occupy Movement protests and 2013 consumer boycotts as cases, we illustrate methods for creating integrated datasets of political event-related social media content by (1) using fixed URLs to link posts across platforms ( URL-based integration) and (2) using semiautomated text clustering to identify similar posts across social networking services ( thematic integration). These approaches help to reveal biases in the way that we characterize political communication practices that may occur when we focus on a single platform in isolation.

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The public as active agents in social movement: Facebook and Gangjeong movement

Cited by 5 publications

References 27 publications

Human Rights Organizations as Agents of Change: An Experimental Examination of Framing and Micromobilization

Human Rights Organizations as Agents of Change: An Experimental Examination of Framing and Micromobilization

Creating convivial affordances: A study of virtual world social movements

Searching and Clustering Methodologies

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