2022
DOI: 10.33448/rsd-v11i5.28027
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The psychological dimension of colors: a systematic literature review on color psychology

Abstract: This paper seeks to contribute to the discussions concerning the study area of colors. Bearing in mind that the psychological effects of colors on individuals’ cognition are gaining more and more space, whether in psychology itself or the areas of marketing and product development. Therefore, we sought to identify how color psychology has been debated in the scientific community. In this way, the present article aims to understand how studies on the psychological dimension of colors in scientific works have go… Show more

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Cited by 3 publications
(2 citation statements)
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“…[34][35][36][37] Although the field of color psychology is the focus of much research, none has yet been conducted in the context of this presented research. [37][38][39][40][41] That research aimed to determine whether the measurement of human perceptions by the sensor lie detector in a VR environment can be evaluated and how the measured data can be evaluated. The Polygraph LX6 from the Lafayette Instrument POLYGRAPH company was used in the research.…”
Section: Discussionmentioning
confidence: 99%
“…[34][35][36][37] Although the field of color psychology is the focus of much research, none has yet been conducted in the context of this presented research. [37][38][39][40][41] That research aimed to determine whether the measurement of human perceptions by the sensor lie detector in a VR environment can be evaluated and how the measured data can be evaluated. The Polygraph LX6 from the Lafayette Instrument POLYGRAPH company was used in the research.…”
Section: Discussionmentioning
confidence: 99%
“…Shades and tints of blue, grey, orange, neon green, olive green was mostly visible in this style Sandeva & Despot (2016). Human psychology is influenced by colour used in any space Dantas et al (2022), Shorewala & Ardito (2021). Blues signifies intellectuality, trust, efficiency, duty, logic, unfriendliness and others Elliot & Maier (2014), Vigaray (2003).…”
Section: Modernmentioning
confidence: 93%