Abstract:<p>Despite increasing evidence suggesting that plant-based diets may have multiple benefits over animal-based diets (e.g., Craig & Mangels, 2009; Stehfest, et al., 2009), vegetarians and vegans tend to represent a minority of most Western populations. This thesis investigated the social and ideological foundations of perceptions of vegetarians and vegans in Western societies, and also explored the potential role of visions of the future in motivating support for social change towards plant-based diet… Show more
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