All victims of non-state violations, including corporate ones are entitled to a full protection. However, under State-centric and voluntary social responsibility paradigms, violations of businesses may remain in impunity and victims abandoned. This would be contrary to the foundation and main principles of international human rights law, namely human dignity, equality, and universality. In light of this, the article explores why international law permits to create direct corporate human rights obligations, and what strategies to protect and promote human rights from potential corporate abuses can be used.