The promises of creative industry higher education: an analysis of university prospectuses in Malaysia

Pettinger, Lynne; Forkert, Kirsten; Goffey, Andrew

doi:10.1080/10286632.2016.1223644

Cited by 13 publications

(7 citation statements)

References 27 publications

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“…Some studies also focused on the educational perspective. For example, Kasiyan (2019) criticized the commodification of the creative industry of art and art education in Indonesia; Pettinger et al (2018) discussed program designs of creative industry degrees in Malaysia. The role of artists in this context has also been taken into consideration and analyzed (Slak Valek, 2020).…”

Section: Findings and Discussionmentioning

confidence: 99%

The hybrid discourse on creative tourism: illuminating the value creation process

Chen

Mak

2021

IJCTHR

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Purpose This paper aims to identify the nature of creative tourism and the roles of interrelated concepts especially those of creative industries in the value creation process, by analyzing the trends in existing practices. Design/methodology/approach Based on a thorough literature review of the multidisciplinary “creative” related research, this paper provides a conceptual insight of the value creation process in creative tourism. Findings A conceptual framework is provided to consolidate the value creation process of a creative economy by considering the nature of creative tourism and interrelated concepts. Research limitations/implications This study contributes to the literature because it provides a valid research base and insights for future research, based on a clear perspective that amalgamates essential information. Practical implications Creative tourism offers immense opportunities in the global context as tourists are constantly looking for new experiences and opportunities. This study provides insights for creative workforces, entrepreneurs and organizations in formulating appropriate management and marketing strategies by considering all relevant components and the roles they can play to capitalize on this opportunity. Originality/value Creative industries play a critical role in introducing new strategies in the service sector by enabling an upgrade of value-added activities to those that are currently offered, in a sustainable manner. However, studies so far have not taken into consideration the nature of the sector and have not attempted to clarify its relevance (for example, creativity, creative industries and creative workforces) in the value creation process. The study contributes to filling the gap from a conceptual perspective.

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Section: Findings and Discussionmentioning

confidence: 99%

The hybrid discourse on creative tourism: illuminating the value creation process

Chen

Mak

2021

IJCTHR

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“…Programme prospectuses, in print or online, are used by higher education institutions to communicate information about programmes to prospective students. In this, as Pettinger et al (2018) note, programme prospectuses communicate “explicit and tacit promises … of future experiences” (p. 472) and, arguably, future outcomes. Thus, as Airey and Johnson (1999) have noted, the material contained within prospectuses provides a sufficiently useful basis with which to evaluate the possible nature and scope of educational programmes.…”

Section: Methodsmentioning

confidence: 99%

Socialising students for Philosophic Practice? An analysis of learning outcomes in tourism taught Master's programmes

Hayes

2021

Journal of Hospitality, Leisure, Sport & Tourism Education

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Tourism education may have an important role to play in ‘resetting’ tourism onto a more sustainable trajectory post-Covid-19. However, neoliberal policies that have increasingly encouraged higher education institutions to prioritise vocational learning over liberal learning may hinder the development of Philosophic Practitioners (Tribe, 2002), those graduates who may be best equipped for this task. The purpose of this research was to explore the extent to which education for Philosophic Practice (Tribe, 2002) – that which balances vocational and liberal learning - is reflected in the curricula of tourism taught Master's (TTM) programmes offered globally. In particular, the popularity of TTM programmes, combined with a focus on high-level professional responsibilities, means that future decision-making for and about tourism may increasingly rest with the graduates that emerge from these programmes. Using qualitative content analysis, findings show that overall TTM education does have a strong vocational orientation. There are, however, some signs that liberal learning outcomes addressing broader socio-cultural and environmental needs are also being emphasised. Crucially, though, there is little evidence to suggest that vocational and liberal learning are being balanced in TTM curricula. This is a potentially problematic situation that may have implications for sustainable tourism in the future.

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“…These promotional materials are interesting not in terms of whether they reflect the reality of student experiences or outcomes but in the promises they make; the students, careers, and industries they imagine; and subjectivities and practices they performatively highlight. Lynne Pettinger et al (2018, 472) argue that HEI promotional materials are “semiotic devices” connoting “ structures of feeling that link together workplace and classroom, origins and destinations of students.” Interviews were also set in conversation with policy and lobby documents related to the U.K. game industry, education, talent development, and diversity, with materials collected from TIGA, UKIE, Creative Skillset, NESTA, and NextGen Skills Academy, among others. In what follows I consider the barriers to participation represented by the talent agenda, particularly in how it locates inclusivity and diversity within game HE, by focusing on the gamesworker subjectivity this training acculturates.…”

Section: Methodsmentioning

confidence: 99%

Becoming Gamesworkers: Diversity, Higher Education, and the Future of the Game Industry

Harvey

2019

Television & New Media

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Higher education qualifications and the training of talent have become increasingly important in game industry and policy discourse in the United Kingdom. This heightened rhetoric and dedicated pots of funding referencing the significance of the games talent pipeline may represent the opportunity to cultivate greater inclusion in the workforce, which continues to be largely homogenous in terms of gender and race. Drawing on qualitative research with stakeholders in five case study institutions, this article highlights the ways in which the production of gamesworker subjectivity by institutions, instructors, and students hinders this possibility. Transparency about the exploitative working conditions and exclusionary norms of the game industry instead becomes the grounds for aggressive and conservative performances of labor bravado, foreclosing collective action, moral arguments about addressing inequalities, and creativity. The article closes by addressing the tension between team-based collaboration and competitive individualism as a site of potential intervention.

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The promises of creative industry higher education: an analysis of university prospectuses in Malaysia

Cited by 13 publications

References 27 publications

The hybrid discourse on creative tourism: illuminating the value creation process

The hybrid discourse on creative tourism: illuminating the value creation process

Socialising students for Philosophic Practice? An analysis of learning outcomes in tourism taught Master's programmes

Becoming Gamesworkers: Diversity, Higher Education, and the Future of the Game Industry

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