The Promise of Experience: Immersive Theatre in the Experience Economy

Alston, Adam

doi:10.1057/978-1-137-36604-7_19

Cited by 5 publications

(2 citation statements)

References 7 publications

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“…However, merely placing the audience 5 in a large-scale, panoramic setting is not sufficient to guarantee immersion. Immersive theatre productions must actively create a comprehensive and coherent environment that fosters exploration, investigation, and interaction with the space itself (Alston, 2016a;2016b). The physical design of immersive experiences revolves around manipulating space and the environment to elicit an emotional response from participants (Biggin, 2017).…”

Section: The Relationship Between Darkness and Immersive Theatrementioning

confidence: 99%

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Managing motivations and satisfaction in Dark Immersive Theatre Experiences

Belo,

Gustavo

2024

EJTR

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Dark Immersive Theatre Experiences (DITE) have been growing in popularity in recent years as an innovative product that combines darkness with immersive theatre, attracting individuals all over the world who seek new and enticing experiences. This study aims to develop predictive models of participant satisfaction in DITE based on their underlying motivations. Based on Principal Component Analysis, we were able to identify five motivational components: "dark intensity", "survival", "immersion”, "theatre", and "unwinding", which explained 66.7% of the motivation’s variation. Furthermore, we performed multiple linear regression models to predict participants’ overall satisfaction in DITE. The final predictive models allowed to explain 66.0% of satisfaction’s variance, composed by six independent variables: "novel experience", "captivating plot", "push limits", "to have fun", "coparticipation", and "hyper-realistic experience". Our work contributes for optimizing DITE by presenting specific factors that allow to enhance satisfaction. Our data provide DITE managers useful information to improve and optimize experiences in such a way that enhances participant’s satisfaction and further increase their interest to such experiences.

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Section: The Relationship Between Darkness and Immersive Theatrementioning

confidence: 99%

“…Immersive theatre has gained significant popularity in the tourism sector as an innovative product (Alston, 2016b). While traditional theatre events maintain the so-called fourth wall, i.e., an imaginary boundary that separates the audience from the performers, setting, and plot, immersive theatre events remove this barrier.…”

Section: Introductionmentioning

confidence: 99%