“…Functional brain imaging studies have demonstrated that cholinergic enhancement selectively increases neural activity in medial visual processing areas while reducing neural responses in lateral visual extrastriate cortex (Bentley et al, 2003a, b; Furey et al, 2000c; Furey et al, 2008b; Ricciardi et al, 2009) and in task-relevant prefrontal and parietal cortical regions (Bentley et al, 2004; Bentley et al, 2003a, b; Freo et al, 2005; Furey et al, 2000c; Furey et al, 1997; Furey et al, 2008b; Ricciardi et al, 2009). As these response modulations were accompanied by improved task performance, we hypothesized that these changes in brain response are associated with an enhanced visual percept that rendered the task easier to perform (Furey, 2011; Furey et al, 2000c). More specifically, the increased processing in medial visual cortex may underlie a superior representation of the stimulus being processed, which renders the task easier to perform and reduces the need to recruit prefrontal cortex.…”