“…Amid the economic, managerial, technological, and societal challenges of the 21st century, work organizations, including those in education and health care, are increasingly expected to develop their management practices, work culture, and operations in order to provide high-quality and innovative services, including teaching and research (Billett 2011. At the same time, changing work practices and organizational structures impose strong demands on employees, who are required to develop their professional competencies and practices, cross traditional professional boundaries, re-construct professional relationships, negotiate their career, and transform their professional identity (Brown et al 2007, Kira and Balkin 2014, Shagrir 2010, Trent 2011. For example, the pressures to engage more actively in research have challenged academics to craft their professional identity, moving from teaching towards research (Hökkä and Eteläpelto 2014, Willemse et al 2015, Ylijoki and Ursin 2013.…”