The Production of Culture Perspective

Peterson, Richard A.; Anand, N.

doi:10.1146/annurev.soc.30.012703.110557

Cited by 533 publications

(364 citation statements)

References 96 publications

(43 reference statements)

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“…Cultural sociologists largely inquire into the production of ideologies and symbols within a collectively shared space such as a social setting, environment, institutional context, or discursive field (Becker, 1982;Bourdieu, 1977Bourdieu, , 1984Bourdieu, , 1992aBourdieu, , 1992bFine, 1979;Hirsch, 1986;Katzenstein, 1995;Lamont and Molnar, 2002;Lamont and Wuthnow, 1990;Mohr, 1998;Mohr and Lee, 2000;Peterson and Anand, 2004;Spillman, 1995;Wuthnow, 1987Wuthnow, , 1989Wuthnow and Witten, 1988). Organizational theorists, on the other hand, are more concerned with how social actors organize their everyday activities amid institutional and structural constraints (Abrahamson, 1997;Abrahamson and Fombrun, 1992;Abrahamson and Fairchild, 1999;Barley and Kunda, 1992;DiMaggio and Powell, 1983;Guillén, 1994;Hoffman, 2001;Mohr and Duquenne, 1997;Powell and DiMaggio, 1991;Shenhav, 1999;Star, 1989;Star and Griesemer, 1989).…”

Section: Theoretical Approachesmentioning

confidence: 99%

Keywords and Cultural Change: Frame Analysis of Business Model Public Talk, 1975–2000

2005

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Section: Theoretical Approachesmentioning

confidence: 99%

Keywords and Cultural Change: Frame Analysis of Business Model Public Talk, 1975–2000

2005

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“…A US version of cultural studies of the media arose, which was more pragmatic and less politically oriented (especially in relation to social class) than its British counterpart; however, it currently predominates in literary studies, not sociology. Another related, influential area in the sociology of culture is particularly concerned with entertainment media and business under the umbrella of "production of culture" (Crane 1992;Peterson 1976;Peterson and Anand 2004).…”

Section: A Brief Intellectual History Of Media Sociologymentioning

confidence: 99%

How Not to Establish a Subfield: Media Sociology in the United States

Revers

Brienza

2017

Am Soc

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US-American sociology has largely failed to examine the transformation of mediated communication of the past 20 years. If sociology is to be conceived as a general social science concerned with analyzing and critically scrutinizing past, present, and future conditions of collective human existence, this failure, and the ignorance it engenders, is detrimental. This ignorance, we argue, may be traced back to the weak self-identity, institutionalization and position of media sociology in the discipline. Our argument here is threefold: 1) There was an opportunity structure for specialization, that is, a venerable research tradition in media sociology since the first half of the 20 th century.This tradition links back to classics in sociology and peaked at a time (1970s and 1980s) This is particularly curious nowadays, when more and more areas of social life are permeated by the logic of media (Altheide and Snow 1979) 1 through the internet than ever before. In Europe, this has led to assertions about the "mediation of everything" 2 To put it in simplistic terms, the hypodermic needle theory suggests that media are able to "inject" certain opinions into the masses who follow them passively. The mirror theory of media effect assumes that media are a mere reflection of social reality.4Technologies" (CITASA) until 2015, we argue that their low standing in the larger discipline leads back to the lack of connection to media sociology.We will first show that media sociology failed to evolve into a subfield within sociology despite meeting particular preconditions for this formation, that is, classical lineages-the obligatory strategy of justification in sociology-and moments of heightened productivity and visibility. Secondly, we will discuss constituent units for institutionalization and argue that the key issues for media sociology, as for other subfields, are associational representation (in the ASA) and one or more dedicated academic journals. Thirdly, we will offer several explanations for why this path for media sociology has been challenged. A Brief Intellectual History of Media SociologyThere are several key nodes and moments of media sociology scholarship that could have initiated or been taken as starting points for a more rigorous consolidation of the subfield within the larger discipline.The first reference point is Max Weber's early proposal for a Soziologie des Zeitungswesens (Sociology of the Press). Shortly after the German SociologicalSociety was founded, he suggested this as the topic for a collaborative research project at the association's first meeting in 1910(Weber 1988. Weber conceded that a sociology of the press would be an "enormous subject" (ibid:434; our translation), although this was not the reason why he ultimately did not follow through with this project. Instead, there was a sense that newspaper publishers would not cooperate sufficiently for such an undertaking. Calhoun , 1998Starr 2004;Thompson 1995).Influenced by cultural Marxism, particularly the Frankfurt School, and crit...

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“…To acknowledge a paucity of cultural production research in this way is not, however, to claim a total absence of precedence (see Peterson & Anand, 2004 for a detailed review). Much like Todd Gitlin's (2000) pursuit of prime time television's backstage, I've captured, through interviews with symbolic creators, "the thinking" -and, more specifically for my purposes, the "media logic" and "analytics of government"…”

Section: Studies Of Cultural Productionmentioning

confidence: 99%

“…In this case, guerrilla advertising is the manifestation of that recuperation, for Adbusters, No Logo, and the culture jamming phenomenon as a whole threatens the very structure of governance (e.g., "a right manner of disposing things") through which marketing power operates (Foucault, 2000b, p. 211). Such is the final step in the "dialectic" of resistance and appropriation in cultural production, as Richard Peterson and N. Anand (2004) articulate it:…”

Section: Repairing the Rupturementioning

confidence: 99%

Your ad here: the cool sell of guerrilla marketing

Serazio

2013

Choice Reviews Online

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This dissertation examines the development of guerrilla marketing strategies and techniques. At the dawn of the 21st century, as the traditional advertising model evolves thanks to changes in technology, markets, commercial clutter, and audience cynicism, marketers are increasingly exploring new and re-imagining old ways of communicating brand messages and managing consumers. By studying the practice of guerrilla marketing -the umbrella term here for an assortment of product placement, outdoor alternative-ambient, word-of-mouth, and consumer-generated approaches -we can better understand an emergent media environment where cultural producers like advertisers strategize and experiment with the dissemination of information and the application of persuasion through covert and outsourced flows. Their creative license is remarkable not only in terms of content but equally that of context: expansively reconfiguring the space typically partitioned for commercial petition. As befitting a public relations mindset, the guerrilla message they seek to seed travels bottom-up, through invisible relay, or from decentralized corners so as to subtly engage audiences in seemingly serendipitous ways. Through a close examination of emblematic campaign examples, trade press coverage, and in-depth interviews with prominent practitioners, this project peels back the curtain on a form of cultural production that reworks the conventional archetype of mass communication and rethinks how consumers might be managed. Drawing upon Foucauldian theory that conceptualizes an active subject rather than a form of domination that has often defined the use of power, I argue that this is a regime of casual, if not "invisible" consumer governance that accommodates yet structures participatory agency; self-effaces its own authority and intent through disinterested spaces and anti-establishment formats; opens up the brand-text as a more flexible form; and democratizes in favor of heterarchical collaboration. It is, in short, advertising that tries not to seem like advertising. By studying the inspirations, machinations, and designs behind these campaigns to uncover and map the institutional discourse and cultural logic at work, I identify and analyze common themes of power and practice that animate otherwise disparate advertising executions and help redefine media industries. alternative-ambient, word-of-mouth, and consumer-generated approaches -we can better understand an emergent media environment where cultural producers like advertisers strategize and experiment with the dissemination of information and the application of persuasion through covert and outsourced flows. Their creative license is remarkable not only in terms of content but equally that of context: expansively reconfiguring the space typically partitioned for commercial petition. As befitting a public relations mindset, the guerrilla message they seek to seed travels bottom-up, through invisible relay, or from decentralized corners so as to subtly engage audiences in seemingly...

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The Production of Culture Perspective

Cited by 533 publications

References 96 publications

Keywords and Cultural Change: Frame Analysis of Business Model Public Talk, 1975–2000

Keywords and Cultural Change: Frame Analysis of Business Model Public Talk, 1975–2000

How Not to Establish a Subfield: Media Sociology in the United States

Your ad here: the cool sell of guerrilla marketing

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