The Processing of Information in the Young Consumer: The Impact of Cognitive Developmental Stage on Television, Radio and Print Advertising

Soldow, Gary F.

doi:10.1080/00913367.1983.10672843

Cited by 13 publications

(5 citation statements)

References 16 publications

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“…In order to encourage in-depth visual concept innovation in print advertising design, discussing the importance of graphic vision and studying the innovative elements of graphic vision in print advertising design, according to Walter et al [ 19 ], will help graphic vision better serve people and encourage them to use graphic visual language more quickly. Soldow [ 20 ] discussed iconology and conducted a pedigree study on the visual images used in print advertisements. The visual images used in print advertisements are systematically classified and studied in groups as a result of this.…”

Section: Related Workmentioning

confidence: 99%

Visual Health Analysis of Print Advertising Graphic Design Based on Image Segmentation and Few-Shot Learning

2022

Computational Intelligence and Neuroscience

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Graphics innovation must adapt to the changing trends of the times in order to stay ahead of the curve. This article investigates the use of graphic vision in print advertising design, using image segmentation as a starting point and examines the current state of visual innovation in print advertising graphic design and its various expressions and applications. A series of homogeneous regions are generated and outlined using an image segmentation algorithm based on adaptive local threshold. The user then paints different colors on the area sets that make up the various targets. Finally, the image segmentation is completed by merging the color mark region sets. Automatic extraction of the initial curve of an active contour model, construction of an active contour model based on saliency and level set solution, automatic selection of training samples when a classifier is used for image segmentation, and so on are all problems that this method effectively solves. Experiments show that this algorithm not only satisfies users’ demands for more intuitive input and more accurate interactive image segmentation results but also enables multiregion and multitarget image segmentation with ease.

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Section: Related Workmentioning

confidence: 99%

Visual Health Analysis of Print Advertising Graphic Design Based on Image Segmentation and Few-Shot Learning

2022

Computational Intelligence and Neuroscience

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“…Heiser et al (2008) investigated the distinctive impact of cartoon/animated spokespeople in print ads. Soldow (1983) studied how a young consumer processes the information gathered through the medium of television or from a radio or print advertisement. Toncar and Munch (2001) reviewed consumer responses to a specific type of figure of speech such as puns or metaphors in print advertisements.…”

Section: Research Background and Rationalementioning

confidence: 99%

A critical review of international print advertisements: evolutionary analysis, assessment and elucidations, from 1965 to 2020

Vadalkar

Chavan

Chaudhuri

et al. 2021

IMR

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PurposeAmidst the plethora of mass communication methods that technology bestowed business with, print advertisements still remain an effective and widely utilized advertising tool, and retain a diachronically venerable position in international marketing practice. Bar and transcending mere academic fascination or curiosity, this research provides insights into the past, an understanding of the present and an outlook into the future. In this vein, through a methodical and comprehensive critical review of extant literature on print advertisements since 1965, this research aims to identify gaps in extant knowledge, to map its trends and divergences, to trace its paradigm shifts and to ultimately develop agendas for truly significant future research.Design/methodology/approachThis spatial-temporal study reviews 256 methodically selected articles, using VantagePoint software, and adopts a novel methodology through natural language processing (NLP), text mining, auto-correlation maps, and bubble maps to conduct and present a robust analysis and explicit findings.FindingsUsing also the VOSviewer for density and network visualization, the results identify the predominant literature themes and, conversely, the relatively under-researched areas, and provide a more insightful collective interpretation of extant works, while laying the foundation for future research of greater value and significance to academia and industry.Originality/valueThis study transcends the partial and/or limited analyses and perspectives of extant literature to present scholars with the first comprehensive and long term meta-analysis or systematic study of print advertising, with explicit findings of both scholarly and executive worth.

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“…Until very recently the academic literature has largely ignored other media, such as magazines and the Internet. Over 20 years ago, advertising researchers cautioned that relying on television advertising as the sole, or primary, medium for studying the influences of advertising on children resulted in an incomplete understanding of how children process and interpret advertising (Soldow, 1983;Stoneman & Brody, 1983). However, there has still been very little research on how children interpret and process print or Internet advertising; although there have been some specific areas addressed (e.g., Pawlowski, Badzinski & Mitchell, 1998).…”

Section: The Influence Of the Mediamentioning

confidence: 99%

Following the Links: Food Advertising and Promotion on Children's Magazine Websites

Jones¹,

Wiese²,

Fabrianesi³

2008

Journal of Nonprofit & Public Sector Marketing

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Food advertising is a contentious issue in regards to childhood obesity and has increasing importance on the public policy agenda both in Australia and overseas. This study examines the nature and extent of food advertising/promotions on five popular children's websites, each of which is the website for a top-selling magazine and targets children aged eight to12 years. The websites were monitored in two time periods: December 2005 and November-December 2007. Food product promotions targeting children via these websites were commonplace, with food products appearing in many website links. Much of this promotion was indirect and subtle, with most products associated with games, competitions or prizes.

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The Processing of Information in the Young Consumer: The Impact of Cognitive Developmental Stage on Television, Radio and Print Advertising

Cited by 13 publications

References 16 publications

Visual Health Analysis of Print Advertising Graphic Design Based on Image Segmentation and Few-Shot Learning

Visual Health Analysis of Print Advertising Graphic Design Based on Image Segmentation and Few-Shot Learning

A critical review of international print advertisements: evolutionary analysis, assessment and elucidations, from 1965 to 2020

Following the Links: Food Advertising and Promotion on Children's Magazine Websites

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