“…In this case, TQM was combined with ISO 9000 and objective techniques to prioritise improvement projects, but there is a lack of supporting evidence suggesting a similar use by other organisations. In the case of ISO 9000, this quality management system aims to provide a high focus on assuring process conformance (Zeng et al, 2007;McTeer and Dale, 1996). However, although ISO 9000 principles include using a factual approach towards decision-making, there is no evidence to suggest that it can be effectively used or promote the objective prioritisation of improvement activities.…”