The process of executing digital transformation strategies : Case studies in established Swedish manufacturing firms
Martin Andreasson
Abstract:The emergence of digital technologies has forced established firms to engage in a digital transformation. Digital transformations are complex and time-consuming processes, and therefore, they require unique strategies for coordinating and prioritizing activities. Existing research provides some examples of established Swedish firms engaging in digital transformations to keep up with competition. Responding to the need to better understand how these firms approach their digital transformation, this thesis explo… Show more
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