The process of executing digital transformation strategies : Case studies in established Swedish manufacturing firms

Abstract

The emergence of digital technologies has forced established firms to engage in a digital transformation. Digital transformations are complex and time-consuming processes, and therefore, they require unique strategies for coordinating and prioritizing activities. Existing research provides some examples of established Swedish firms engaging in digital transformations to keep up with competition. Responding to the need to better understand how these firms approach their digital transformation, this thesis explores how digital transformation strategies have been executed by established Swedish manufacturing firms and why some digital transformation strategies are realized whereas others are not.This thesis builds on digital transformation and digital transformation strategy literature. The term "digital transformation" primarily refers to firms' incorporation of digital technologies into products and services, the development of new digital business models, and new organizational setups. The term "digital transformation strategy," likewise, refers to the process of executing the digital transformation. XII 7.Discussion .