The process of creation in creative industries

Abstract

Research on creative industries (CI) has acknowledged the collective dimension of creation without addressing the crucial role of process and organization in handling such a collective endeavour. Indeed, this research stream has developed independently from the one on new product development (NPD), which focuses on the development process. Inspired by the NPD literature and anchored in the literature on CI, this article aims to enhance our understanding of the creation processes in CI in order to show how the challenges are overcome. Based on a large body of case studies carried out in 12 sub‐sectors of CI, we show that the projects developed in these industries follow a process that combines and iterates four elementary activities: inspiration, framing, prototyping and validation. These activities take place alternatively in a conceptual or a material world and combine collective and individual contributions. A critical player who gives the momentum and makes the crucial decisions heads this process.

Are Supporting Sectors of the Creative Industries Inferior? Current study from Slovakia.

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