“…According to McManus (1994), news production is governed by the interests of advertisers, investors, sources, and media consumers, rather than journalistic norms. Similar argumentation has been raised by scholars of political-economic orientation such as Bagdikian and McChesney (Bagdikian, 2004;McChesney, 2003). However, Fengler and Ruß-Mohl (2008: 667) fi nd the normative economic perspective to be insuffi cient with regard to explaining current phenomena such as 'pack reporting', 'horse-race journalism', 'the rising infl uence of PR' and 'spin doctors', and describe journalists 'as rational actors seeking to maximize materialistic and nonmaterialistic rewards (e.g.…”