The problem of choosing a consumer segment in the agro-industrial complex

Antamoshkina, Olga; Kamenskaya, N. V.; Olentsova, Julia

doi:10.1088/1755-1315/421/2/022056

Cited by 8 publications

(6 citation statements)

References 1 publication

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“…It should be noted that the number of people who have to refuse expensive products, such as expensive fish, caviar, smoked meat, expensive sausages, expensive confectionery, coffee, expensive alcoholic beverages, fruit, etc., is gradually increasing. In 2019, there were 23% of such buyers, and in 2020, 32% of respondents say that they did such a refusal [10,11].…”

Section: Resultsmentioning

confidence: 99%

Monitoring Consumer Behaviour in the Food Market in the Krasnoyarsk Region of Russia

Nezamova

Olentsova

2020

E3S Web Conf.

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The article analyses the situation on the food market of the Krasnoyarsk region in Russia, in order to identify the factors that have the most significant impact on the behaviour of buyers. The results of marketing research conducted on the food market are also presented. The study analyses such indicators as people’s attitude to certain food products, what place in their budget is occupied by the purchase of food products, how they are satisfied with the range of products presented, what forms of trade people are preferred and why. It was also necessary to identify their assessment of the quality of products, find out how their financial situation changes and how it affects the purchase of food products, whether they feel protected in the food market, how they relate to certain producers, on what grounds they give their preference, what they think about the service and convenience of purchasing products in the food market. The analysis of these factors allows us to identify trends in the development of the food market and make timely recommendations for its further development.

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Section: Resultsmentioning

confidence: 99%

Monitoring Consumer Behaviour in the Food Market in the Krasnoyarsk Region of Russia

Nezamova

Olentsova

2020

E3S Web Conf.

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“…The agro-industrial complex of the Krasnoyarsk region is a heterogeneous system that includes agricultural organizations, companies for processing agricultural products, and food production [8][9][10][11]. In the structure of crop production, the main share is for cereals and legumes -81.7 % in 2018, and the share of cereals is decreasing (in dynamics by 4.7), and the share of potatoes is increasing -from 7.8 % in 2015 to 8.7 % in 2018 due to an increase in sown areas.…”

Section: Methodsmentioning

confidence: 99%

Evaluating the Effectiveness of Company Development in Processing Industry

Zinina

Olentsova

2020

E3S Web Conf.

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Every company on the market tries to improve its economic stability, which is necessary in order to take a leading competitive position. If a company has been on the market for a long time, has a high financial stability, sales volumes are growing, the financial result of its activities is positive and has a positive dynamic, then we can safely talk about economic stability in the market. This article shows that company development management does not have a universal formula or design, since it reflects the real objective conditions of a specific geographical area or market. At the present stage of market relations development, one of the key problems is to reduce costs in the production of a product and its implementation. Therefore, special attention is paid to the issues of company sustainable development abroad and in Russia.

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“…In many countries of the world, one of the ways to solve this problem is the use of the biologically active food additives (the BAAs), in particular, in the USA about 80% of the population use the BAAs, in Europeabout 50%, in Japanabout 90% [4][5][6][7].…”

Section: Introductionmentioning

confidence: 99%

Sustainable development of antler reindeer husbandry production in Russia

Рожкова

Stepanova

2022

IOP Conf. Ser.: Earth Environ. Sci.

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The article considers the possibilities of sustainable development for the production of the reindeer and maral breeding industry. The factors helping to develop deep processing of antler reindeer products in the Krasnoyarsk Region in Russia are determined. The prospects for the development of competitive advantages for the creation of modern production with the use of new technologies for the production of products based on the raw materials of antler reindeer husbandry are revealed. Modern technologies make it possible to obtain high-quality antler reindeer products while preserving the entire spectrum of biologically active substances. The proposed approach to reduce the waste of antler production and the introduction of processing production at the maral breeding enterprise of the region for the production of biologically active substances contributes to the sustainable development of the industry in the region.

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The problem of choosing a consumer segment in the agro-industrial complex

Cited by 8 publications

References 1 publication

Monitoring Consumer Behaviour in the Food Market in the Krasnoyarsk Region of Russia

Monitoring Consumer Behaviour in the Food Market in the Krasnoyarsk Region of Russia

Evaluating the Effectiveness of Company Development in Processing Industry

Sustainable development of antler reindeer husbandry production in Russia

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