“…As Tobie Meyer-Fong pointed out in her 2007 article on publishing history, from the 1990s onward, an increasing number of social and cultural historians use Chinese books as a source and subject to develop a field to rethink intellectual, social, political, and cultural trends through the examination of the production, circulation, and consumption of books in historical contexts. 1 In its formative stages, this field borrows associated terminology and methodology from its European counterpart, including the terms “book history,” “print culture,” “publishing history/publishing culture,” and the concept of “communication circuit.” 1 Scholars then adapted these borrowed terms and methods to Chinese primary sources. Scholars have made great achievements through long-term studies of Chinese publishing history and micro studies.…”