“…The literature has examined many different products, such as paper products (Brouhle and Khanna 2012), dolphin-safe tuna (Teisl, Roe, and Hicks 2002), wine (Corsi and Strøm 2013), genetically modified food (Roe and Teisl 2007), apparel (Nimon and Beghin 1999), and green electricity (Teisel, Roe, and Levy 1998), and has used either observed consumer behavior (e.g., Brouhle and Khanna 2012) or choice experiments (e.g., Teisel, Roe, and Levy 1998). This literature focuses mostly on consumer responses to ecolabels with little mention of the potential benefits associated with the certification process that are independent from the eco-label.…”