The Price of Friendship

Abstract

This article discusses the gift-giving behaviour of English merchants involved in the Russia trade in the Muscovite era. Drawing on a small, but growing body of historical literature relating to the role of gifts in the cultivation of mutually beneficial relations between people across the social spectrum in early modern Europe, it explores the various ways in which the English deployed the practice of giving to their advantage, both in England and in Russia. In particular, as ‘strangers’ in Russia who operated beyond the parameters of traditional kin- and community-based networks of support, English merchants (and other foreigners, such as their Dutch competitors) needed to both ‘befriend’ Russian clients on the ground in every-day trade and nurture relationships in high places to ensure smooth, profitable, and secure business. As the sources reveal, they engaged in a variety of gift-giving behaviours in building relationships with Russians advantageous to their enterprise.