The Presentation of CEOs in the Press, 1990-2000: Increasing Salience, Positive Valence, and a Focus on Competency and Personal Dimensions of Image

Park, Dong-Jin; Berger, Bruce K.

doi:10.1207/s1532754xjprr1601_4

Cited by 137 publications

(100 citation statements)

References 49 publications

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“…CEOs personify the organization to internal and external stakeholders and act as the highest level corporate spokesperson (Park & Berger, 2004). The image and leadership charisma of the CEO as portrayed in the media could influence corporate reputation (Cravens, Oliver, & Ramamoorti, 2003).…”

Section: Introductionmentioning

confidence: 99%

The internal communication role of the chief executive officer: Communication channels, style, and effectiveness

Men

2015

Public Relations Review

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Section: Introductionmentioning

confidence: 99%

The internal communication role of the chief executive officer: Communication channels, style, and effectiveness

Men

2015

Public Relations Review

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“…Lengauer and Winder (2013) have argued that more (de)personalisation research in media studies is required (Brettschneider and Vollbracht, 2011;Park and Berger, 2004). Nevertheless, personalisation is an overarching trend in media, society, and organisations.…”

Section: Limitations and Future Perspectivesmentioning

confidence: 99%

Managing CEO communication and positioning

Zerfaß

Verčič

Wiesenberg

2016

Journal of Communication Management

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Purpose -The study examines the practices of positioning Chief Executive Officers (CEOs) and other top executives in the public sphere and approaches to manage their communication activities. Design/methodology/approach -A neo-institutional framework is used to explain the growth of CEO positioning in mediatisated societies. Research questions are derived from previous research and tested in a quantitative online survey with 512 heads of corporate communication in 21 countries across Europe and a qualitative survey with 42 communication leaders in 12 countries. Findings -The majority of companies position their CEOs and/or other top executives, but only a minority guide these activities through a sound management process. European CEOs are primarily presented based on their functional and ethical competencies. A minority of communication leaders prefer the uniform positioning of their CEOs in different markets; others argue for localised approaches. More companies in high power distance countries have a specific communication strategy for their CEOs, compared to companies in low power distance countries. Significant differences were also identified between listed and privatelyowned companies. Research limitations/implications -The study indicates the importance of CEO positioning from the perspective of corporate communication leaders. Investigating the expectations and experiences of CEOs themselves might provide additional insights. Originality/value -The article presents the first large-scale study on CEO positioning, informs practitioners on the state of practice in Europe and identifies knowledge that can be integrated into education of business and communications students alike.

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“…Gaines-Ross argues, "The CEO must come to terms with the idea of being the ultimate spokesperson for the organization, the embodiment of the brand, and the official storyteller who knits together the company's past, present, and future" (p. 39). Park and Berger (2004) argue that CEOs are the public face of a company, particularly during organizational crises, and as such warrant particular attention as the subject of crisis research. Davis (2010) writes that what organizations need now is more leadership presence where leaders are intense, transparent, and authentic.…”

Section: Leadershipmentioning

confidence: 99%

An Increasing Usefulness for Managerial Communication Research on the Main Topics of Management

Bell

Roebuck

2015

SSRN Journal

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Effective communication is necessary across all management tiers and functions. In addition, it is an integral part of managerial decision-making. Over the last 10 years, interest in the nuances of communication as related to management has intensified. These studies have fostered diverse approaches to linking management and communication. Our investigation, using 2x5 and 2x4 factorial ANOVAs, reveals that differences exist among the means of five professional communication fields. Numerous articles published between 2004 and 2013 were examined, and we found an increasing usefulness for managerial communication research on the main topic of management.

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The Presentation of CEOs in the Press, 1990-2000: Increasing Salience, Positive Valence, and a Focus on Competency and Personal Dimensions of Image

Cited by 137 publications

References 49 publications

The internal communication role of the chief executive officer: Communication channels, style, and effectiveness

The internal communication role of the chief executive officer: Communication channels, style, and effectiveness

Managing CEO communication and positioning

An Increasing Usefulness for Managerial Communication Research on the Main Topics of Management

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