The presence of female athletes and non-athletes on sports media Twitter

Lameiras, Alba Adá; Castro, Yolanda Rodríguez

doi:10.1080/14680777.2020.1732439

Cited by 24 publications

(11 citation statements)

References 53 publications

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“…Focusing on analysis of tweets featuring women, female athletes appear, above all, in football (20.88%), followed by tennis (17.67%), basketball (5.62%), swimming (5.22%) and athletics (2.81%). These results corroborate the tendency found in these previous studies which highlight that tennis, basketball [ 27 , 44 ] and athletics are the sports with the largest coverage within women’s sports [ 28 , 48 , 49 ]. Although there is no justification for gender of a male or female athlete to “affect the quality or quantity of coverage they receive” [ 50 ], the data reveals just the opposite.…”

Section: Discussionsupporting

confidence: 92%

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Gender Differences in Sports News Coverage on Twitter

Sainz-de-Baranda

Adá-Lameiras

Blanco-Ruiz

2020

IJERPH

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Gender stereotypes influence boys’ and girls’ self-perception, with the differential treatment received by sports figures in the media being one of the main factors in the perpetuation of stereotypes about sports. The objective of this research is to analyze if the new communication channels, such as Twitter, maintain gender stereotypes when reporting sports news. For this purpose, the four most followed media in Spain were analyzed: (@ElPais_Deportes, @ABC_Deportes, @Marca and @MundoDeportivo) over a period of five months, from March to June 2016. Our sample was composed of 6544 tweets, with 96.19% about sportsmen compared to 3.81% that portrayed women. The sport with the most media coverage was football (72.11%), for men as well as for women, followed by basketball (6.63%). It is clear that despite the growing international triumphs of Spanish women athletes in recent years, the latter continue to be underrepresented in the media. Female athletes receive more media coverage according to the sport which they engage in (“gender-appropriate” sports), with the exception of football, and not in accordance with their accomplishments. Twitter remains at the service of traditional media replicating the same gender biases and even augmenting them.

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Section: Discussionsupporting

confidence: 92%

“…A study by Hull [26] shows that, despite the opportunities provided by Twitter to send as many tweets as desired, it is used as an extension of traditional media and not as an opportunity to share additional information for which there is no room in traditional media. Only 1.6% of sports news on Twitter has to do with sports by women [27].…”

Section: Introductionmentioning

confidence: 99%

Gender Differences in Sports News Coverage on Twitter

Sainz-de-Baranda

Adá-Lameiras

Blanco-Ruiz

2020

IJERPH

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“…that can make adolescents vulnerable [25,65]. Therefore, ICTs, which have encouraged dispersion of information, have become opinion-makers of the youngest population [83], and a powerful transmitter of messages, many of them erroneous or biased, about sexuality, and focused specifically on how sexual relations between men and women should be [79]. Pornography is the main vehicle for transmitting a conceptualization of androcentric and violent sexuality for younger people [58].…”

Section: Discussionmentioning

confidence: 99%

Intimate Partner Cyberstalking, Sexism, Pornography, and Sexting in Adolescents: New Challenges for Sex Education

Castro

Martínez-Román

Ruido

et al. 2021

IJERPH

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Background: Within the context of the widespread use of technologies by adolescents, the objectives of this study were to identify the perpetrators of intimate partner cyberstalking (IPCS) in adolescents; to analyze the relationship between IPCS and gender, age, sexting behaviors, pornography consumption, and ambivalent sexism; and to investigate the influence of the study variables as predictors of IPCS and determine their moderating role. Methods: Participants were 993 Spanish students of Secondary Education, 535 girls and 458 boys with mean age 15.75 (SD = 1.47). Of the total sample, 70.3% (n = 696) had or had had a partner. Results: Boys perform more sexting, consume more pornographic content, and have more hostile and benevolent sexist attitudes than girls. However, girls perpetrate more IPCS than boys. The results of the hierarchical multiple regression indicate that hostile sexism is a predictor of IPCS, as well as the combined effect of Gender × Pornography and Benevolent Sexism × Sexting. Conclusions: it is essential to implement sexual affective education programs in schools in which Information and Communication Technologies (ICT) are incorporated so that boys and girls can experience their relationships, both offline and online, in an egalitarian and violence-free way.

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“…The long-standing underrepresentation of many disciplines, female sports and athletes with disabilities in legacy media has been largely justified by time (on TV and radio) and space restrictions (in print) (Adá-Lameira and Rodríguez-Castro, 2020) despite other factors such as the commercial orientation of sports media, assumptions about audience interests, lack of diversity in the newsrooms, division of labour affecting editorial priorities (Schoch, 2020). However, social networking sites are not subject to time and space limitations, opening new opportunities to broaden the agenda (Hull and Lewis, 2014).…”

Section: Social Media and Sport: A New Avenue For Diversity?mentioning

confidence: 99%

Public service media, sports and cultural citizenship in the age of social media: An analysis of BBC Sport agenda diversity on Twitter

Vegas

Rojas-Torrijos

2021

International Review for the Sociology of Sport

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As a crucial part of their mandate, public service media have historically used sports to construct and nurture cultural citizenship. In a landscape characterised by dwindling resources and growing competition from pay-TV channels and on-demand streaming services, concerns about how public service media will enhance cultural citizenship through new platforms, including social media, are all the greater. In the digital age, delivering diverse content should remain a foundation of public service media in their countless platforms: public media should not only concentrate on major sports but also provide exposure to traditionally underrepresented disciplines and individuals, including sportswomen and athletes with disabilities. Through content analysis, this research examines the agenda diversity offered by the British Broadcasting Corporation through its sports-centred Twitter account ( @BBCSport). The analysis of 10,821 tweets indicates how the British Broadcasting Corporation's content reinforces, rather than counteracts, the long-standing diversity imbalances in the analogue age. This case study facilitates an understanding of the nuanced relationship among public service media, social media and sports, demonstrating that more content does not necessarily ensure diversity. The football-driven, male-centred and able-bodied agenda displayed by @BBCSport signals that public service media should reframe their social media strategies to adequately contribute to fostering cultural citizenship.

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The presence of female athletes and non-athletes on sports media Twitter

Cited by 24 publications

References 53 publications

Gender Differences in Sports News Coverage on Twitter

Gender Differences in Sports News Coverage on Twitter

Intimate Partner Cyberstalking, Sexism, Pornography, and Sexting in Adolescents: New Challenges for Sex Education

Public service media, sports and cultural citizenship in the age of social media: An analysis of BBC Sport agenda diversity on Twitter

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