“…Its operations are not limited to serving halal food and drink, but also encompasses making sure that all other entire operations are governed by Shariah principles. The Islamic hotel according to Samori & Abd Rahman (2013) lacks an established model and a formal criteria the Middle East (Samori & Abd Rahman, 2013).Din (as cited in Salleh, Hamid, Hashim, & Omain, 2014) in an attempt to describe an ICH proposed that such hotels could offer: Salleh, Hamid, Hashim, & Omain, 2014)) viewed ICH from marketing activities direction, and he argued that "destination marketing organizations and hotels could improve their marketing efforts by presenting more Islamic information on their Web sites". Rosenberg & Choufany (2009)based on discussion with industrial practitioners classified the features of an ICH into three broad categories.…”