The Power of Story: Using Storytelling to Increase Students’ Confidence and Competence in Applying Marketing Concepts

McDougal, Elizabeth Randon; Syrdal, Holly A.; Gravois, Renée; Kemp, April

doi:10.1080/10528008.2020.1853573

Cited by 5 publications

(2 citation statements)

References 14 publications

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“…Table ( 26 Outputs 3-Descriptive analysis of the dependent variable (high performance of employees): to find out the level of availability of the dependent variable high performance of employees, which consists of four dimensions (quality of management, employee quality, continuous improvement, and renewal, openness, and orientation towards work), in the researched organization. Table (28) shows several tests related to (mean, standard deviation, and relative importance).…”

Section: Resultsmentioning

confidence: 99%

Strategic Persuasion as a Mediating Variable Between Altruistic Leadership and High Performance of Employees: An Analytical Study

MOHAMMED THABIT ALGARAAWI, HUDA ABDEL AMIR NAJI

2023

RLJ

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The current study aims to identify the role of the mediator for strategic persuasion in the relationship between altruistic leadership and the high performance of workers in Najaf Al-Ashraf Teaching Hospital (German) through applied knowledge frameworks on which the study relied. In achieving the high performance of workers through strategic persuasion, to address the problem of the study, a set of main and sub-hypotheses were formulated that are appropriate to the problem of the study and its objectives, considering altruistic leadership as an independent variable and the high performance of workers as a dependent variable, while strategic persuasion is considered a “mediator” variable, and through it a hypothetical scheme was designed that illustrates The nature of the effectual relationship between the variables of the study, Najaf Al-Ashraf Teaching Hospital (German) was chosen as a field community to analyze the scientific aspect of the study and rely on a sample of employees in the hospital. It was analyzed by (SmartPLS SPSS) program, and in the light of the results, the study reached a set of conclusions, the most important of which is that altruistic leadership has a direct impact on the high performance of the workers in the aforementioned hospital, but below the desired level, so the hospital should pay more attention to it. The study also proved that the mediating variable ( Strategic persuasion) contributed to raising the percentage of influence relationship between the independent variable (altruistic leadership) and the dependent variable (high performance of employees) in part. The management of the organization must clarify these aspects through training programs and seminars and meet with them periodically and continuously and urge them to this type of behavior.

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Section: Resultsmentioning

confidence: 99%

Strategic Persuasion as a Mediating Variable Between Altruistic Leadership and High Performance of Employees: An Analytical Study

MOHAMMED THABIT ALGARAAWI, HUDA ABDEL AMIR NAJI

2023

RLJ

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“…While studies on incorporating specific aspects of storytelling in business courses have been done (see for eg. McDougal, Syrdal, Gravois, & Kemp, 2021;PM Ribeiro, 2016;Nesteruk, 2015) a general survey of business communication courses incorporating storytelling has not been done. In addition to understanding how storytelling is incorporated in business communication teaching by way of themes, readings, and assignments, this paper also hopes to find out how ethical storytelling is currently featured in such courses.…”

Section: Introductionmentioning

confidence: 99%

Teaching storytelling in business communication: A descriptive survey of existing courses with ideas for course implementation

Lin¹

2023

Preprint

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Storytelling is prominent in all aspects of business communication today. However, its pervasiveness and power also lends itself to being abused by businesses. Given that businesses want to tell better stories, and society wants such stories to be ethical, how do educational institutions negotiate these tensions? This paper answers these questions by conducting a descriptive survey of how storytelling and its ethics are incorporated in 44 undergraduate and graduate business communication courses from 29 universities. With only 10 courses including ethics, this research concludes that further steps should be taken to understand such resistance and provide future opportunities for incorporation.

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Creativity as a Reflective Learning Exercise: Informing Strategic Marketing Decisions Through Digital Storytelling

Gonzalez-Fuentes

Robertson

Davis

2021

Marketing Education Review

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The Power of Story: Using Storytelling to Increase Students’ Confidence and Competence in Applying Marketing Concepts

Cited by 5 publications

References 14 publications

Strategic Persuasion as a Mediating Variable Between Altruistic Leadership and High Performance of Employees: An Analytical Study

Strategic Persuasion as a Mediating Variable Between Altruistic Leadership and High Performance of Employees: An Analytical Study

Teaching storytelling in business communication: A descriptive survey of existing courses with ideas for course implementation

Creativity as a Reflective Learning Exercise: Informing Strategic Marketing Decisions Through Digital Storytelling

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