“…Hence, they express the collective memory of social systems (Frank et al , 2010). Particularly in family businesses, stories transport values, visions and prior experiences of success, crisis, fatality and recognition (Parada and Viladas, 2010; Von Schlippe and Groth, 2007; Frank et al , 2010). In their study, Parada and Viladas reveal that it is by telling stories that “family businesses are able to build identity and shared meanings that lead to successful performance in terms of revenues, reputation, shared identity, and continuity of the family business history” (Parada and Viladas, 2010, p. 166).…”