The Power of Perception: Exploring Country Image, Quality, Value, and Repurchase Intentions in Chinese Smartphone Brands
Yayan Firmansyah*,
Nugroho Hardiyanto,
Wahyu Rafdinal
et al.
Abstract:The role of a country's image in changing consumer views can encourage consumers to repurchase products from that country. This study focuses on the effect of a country's image on repurchase intentions with the additional influence of perceived value and perceived quality. This research method uses an explanatory method with a quantitative approach. The sampling technique used is purposive sampling technique with smart phone users and has purchased Chinese brand smart phones more than twice as a sample. The re… Show more
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