The Power of Narratives in Social Norm Interventions: A Study of the Civic Culture Interventions of Antanas Mockus in Bogotá, Colombia

Yamin, Paulius; Lahlou, Saadi; Gonzalez, Santiago Ortega; Saenz, A.

doi:10.2139/ssrn.3978846

Cited by 1 publication

(10 citation statements)

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“…In (Section 1.1.3), we discuss frameworks that describe behavioral change techniques and mechanisms, which are essential but often overlooked components of intervention design and reporting efforts. Finally (Section 1.1.4), the last subsection presents the case that will be the object of analysis in this paper: the civic culture interventions of mayor Antanas Mockus in Colombia [12].…”

Section: Background: Literature Review and Contextmentioning

confidence: 99%

“…Refs. [7,[61][62][63], one of the first and most famous civic culture interventions to date is the mime-artist intervention, which is described in more detail in Yamin et al [12]. In it, the Mayor's Office of Bogota sent a group of 20 mime-artists (at first) to the city center to influence the behavior of pedestrians and drivers when using pedestrian crossings.…”

Section: Behavioral Change Techniques and Mechanismsmentioning

confidence: 99%

“…Soon after, the Mayor's Office distributed "civic cards" that resemble the cards that are used by referees in football games to mime-artists and citizens. Civic cards had two sides: "a white or green one with a 'thumbs-up' to express approval and a red one with a 'thumbs-down' to express disapproval" [12] (p. 6). The cards were a tool to promote mutual regulation among citizens, and their use was demonstrated by mime-artists.…”

Section: Behavioral Change Techniques and Mechanismsmentioning

confidence: 99%

“…The cards were a tool to promote mutual regulation among citizens, and their use was demonstrated by mime-artists. And while the effects on behavior of this intervention was never experimentally evaluated, it is widely regarded as successful [7,12,65].…”

Section: Behavioral Change Techniques and Mechanismsmentioning

confidence: 99%

“…Mime-artist intervention: Data collection around the mime-artist intervention was originally used for a previous publication by Yamin et al [12], and it included the following data-collection activities applied between 2017 and 2019:…”

mentioning

confidence: 99%

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Installations for Civic Culture: Behavioral Policy Interventions to Promote Social Sustainability

Yamin

Artavia-Mora

Martunaite³

et al. 2023

Sustainability

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Achieving more equitable, safer, and resilient societies—crucial dimensions of social sustainability—depends on durable transformations in people’s behavior. Traditional policy interventions attempt to influence people’s behavior in different ways, such as increased policing, fines, or awareness campaigns, but often have limited effects because they fail to systematically address local determinants of behavior. In this paper, we analyze two complex behavioral policy interventions to illustrate how installation theory can provide a framework to systematically analyze and design for large-scale behavioral change to support social sustainability. We focus on two of Antanas Mockus’ iconic “civic culture” interventions to reduce deaths in traffic accidents and domestic violence in Colombia. To study them, we collected intervention reports, citizens’ narratives, creators’ accounts and press articles to identify their main characteristics and behavioral techniques. In our results, we find that the civic culture approach used in these two interventions addresses physical, psychological and social determinants of behavior in ways that reduce reactance and promote mutual regulation and collective agency. By unraveling the essential factors of behavioral influence, installation theory and related frameworks provide a useful guide to structure, analyze and report interventions that address the behavioral components of social sustainability.

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Section: Background: Literature Review and Contextmentioning

confidence: 99%