2022
DOI: 10.1111/psq.12780
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The Power of a Tweet? Social Media, Presidential Communication, and the Politics of Health

Abstract: Social media holds the potential to transform presidential communication and leadership. We test whether presidential tweets affect public opinions about the Affordable Care Act (ACA) as well as partisan reputations for handling health policy using a survey‐based experiment. We find that negative tweets about the ACA from President Trump reduced favorability toward the ACA among Republicans and increased the partisan gap. Support was particularly reduced among Republicans with low levels of racial resentment, … Show more

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Cited by 6 publications
(2 citation statements)
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“… 47-49 The racialization of US health policy has only been further exacerbated in the wake of the election of President Obama 50 as well as the implementation of the ACA. 51 , 52 We thus hypothesize the following:…”
Section: Study Data and Methodsmentioning
confidence: 99%
“… 47-49 The racialization of US health policy has only been further exacerbated in the wake of the election of President Obama 50 as well as the implementation of the ACA. 51 , 52 We thus hypothesize the following:…”
Section: Study Data and Methodsmentioning
confidence: 99%
“…Lucid is frequently used to conduct survey research on US public opinion for health and social policy analysis. 7 , 10-12 The data collected were closely matched to important national demographics such as race, age, sex, income, and census region. Additional details about the survey can be found in Appendix Exhibits 1-7 .…”
Section: Methodsmentioning
confidence: 99%