The potential of carbon neutral labeling to engage coffee consumers in climate change mitigation

Birkenberg, Athena; Narjes, Manuel; Weinmann, Bettina; Birner, Regina

doi:10.1016/j.jclepro.2020.123621

Cited by 52 publications

(25 citation statements)

References 39 publications

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“…Earlier studies have found that consumers' preferences and willingness to pay for biodiversity or reduced CO 2 are relatively lower when they are offered as a choice among other ethical attributes [109,122,123]. Prior research provides evidence that consumers value biodiversity if it is local [122,124], and that consumers may pay for CO 2 reductions if the actions are local [123]. Consumers may not grasp the significance of reductions in CO 2 or of improvements in biodiversity, especially when considered in the context of non-animal agricultural food production.…”

Section: Discussionmentioning

confidence: 99%

UK Consumers’ Preferences for Ethical Attributes of Floating Rice: Implications for Environmentally Friendly Agriculture in Vietnam

et al. 2021

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Vietnam plays an important role in bearing global food security. However, Vietnamese rice farmers face several challenges, including pressures to develop sustainable livelihoods while reducing the environmental impacts of their production activities. Various Vietnamese agricultural restructuring policies were promulgated to promote the adoption of environmentally friendly practices to generate high value added for rice farmers, but the farmers are reluctant to adopt them because of perceived lack of demand. Decreasing consumption of rice in Asia and increasing demands in Europe shaped Vietnamese rice exporting policies. New trade agreements, such as the UK–Vietnam Free Trade Agreement, offer new target markets for Vietnamese rice farmers. This research provides empirical evidence related to the preferences of UK consumers for ethical attributes for floating rice imported from Vietnam. Floating rice represents a traditional method of rice cultivation that relies on the natural flooding cycle. Its cultivation uses very few agrochemical inputs and provides several other environmental, economic, and social benefits. In an online survey, the study used a choice experiment that asked 306 UK consumers to report their preferences for one kilo of floating rice with three non-market attributes: reduction in carbon dioxide emissions, allocation of profits to the farmers, and restitution of biodiversity. Overall, study participants favored the attributes of floating rice, but reported utility for only the “fair trade” attribute and for a marginal willingness to pay premiums for profit allocations to farmers. Consumers did not find value in either CO2 emission reduction or biodiversity improvement. Results from the study provide recommendations to develop agricultural programs, distribution strategies, and informational methods to encourage floating rice consumption in the UK.

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Section: Discussionmentioning

confidence: 99%

UK Consumers’ Preferences for Ethical Attributes of Floating Rice: Implications for Environmentally Friendly Agriculture in Vietnam

et al. 2021

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“…Another critical issue of the agri-food sector is that of carbon neutral labeling of food products, being a market-based approach to reduce carbon footprints. To better understand consumers’ preferences and attitudes towards a carbon neutral label on globally traded agri-food products, the willingness to pay (WTP) of German consumers for a carbon neutral label on specialty coffee was examined (Birkenberg et al, 2021 ). A discrete choice experiment was conducted in Germany, where coffee is often sold with multiple labels or claims, showing a positive synergy effect on utility for the combination of a carbon neutral label and a direct trade claim.…”

Section: Introductionmentioning

confidence: 99%

“…In a trading point of view consumers often perceived coffee as a “natural product” without generating any GHG emissions. Therefore, there were proposed the drawing of awareness-building policies to make carbon neutral labels an effective market-based tool to reduce GHG emissions in the agri-food sector (Birkenberg et al, 2021 ).…”

Section: Introductionmentioning

confidence: 99%

Energy Poverty and Low Carbon Just Energy Transition: Comparative Study in Lithuania and Greece

et al. 2021

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EU has set ambitious commitment to achieve low carbon energy and economy transition up to 2050. This low carbon transition means sustainable energy development path based on renewable energy sources and first of all should address the energy poverty vulnerability and justice issues. The main goal of the paper is to develop indicators framework for assessing low carbon just energy transition and to apply this framework for analysis how climate change mitigation policies in households targeting enhancement of energy renovation of residential buildings and promotion of the use of micro-generation technologies and other policies are affecting household’s energy poverty and vulnerability in selected countries: Lithuania and Greece. This framework allows to assess three main dimensions of sustainable energy development: environmental, social and economic. The paper provides policy recommendations how to deal with just low carbon energy transition which means addressing energy poverty issues during moving to 100% renewables in power generation based on performed case studies.

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“…The diversity of topics and issues offers on the one hand many opportunities to apply BCT, on the other hand also presents a wide range of challenges. Governance -Empowerment and capacity building (Thomason et al, 2018) -Rural livelihood (Lin et al, 2017) -Human rights, living income (Wilshaw, 2018) -Carbon labelling (Birkenberg et al, 2020) -Climate ledger initiatives (Fuessler et al, 2018) The transformation to foster adaptation and mitigation is challenging. More nuanced and effective targeting of technological as well as institutional interventions is needed for agricultural adaptation to meet the climate change challenges (Thornton et al, 2018).…”

Section: Figurementioning

confidence: 99%

Applying blockchain to climate action in agriculture : State of play and outlook : background paper

Ge¹,

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Asseldonk³

et al. 2021

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The designations employed and the presentation of material in this information product do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations (FAO) or Wageningen University and Research (WUR) concerning the legal or development status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. The mention of specific companies or products of manufacturers, whether or not these have been patented, does not imply that these have been endorsed or recommended by FAO or WUR in preference to others of a similar nature that are not mentioned. The views expressed in this information product are those of the author(s) and do not necessarily reflect the views or policies of FAO or WUR.

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The potential of carbon neutral labeling to engage coffee consumers in climate change mitigation

Cited by 52 publications

References 39 publications

UK Consumers’ Preferences for Ethical Attributes of Floating Rice: Implications for Environmentally Friendly Agriculture in Vietnam

UK Consumers’ Preferences for Ethical Attributes of Floating Rice: Implications for Environmentally Friendly Agriculture in Vietnam

Energy Poverty and Low Carbon Just Energy Transition: Comparative Study in Lithuania and Greece

Applying blockchain to climate action in agriculture : State of play and outlook : background paper

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