2020
DOI: 10.1108/mscra-05-2020-0013
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The potential of bio certification to strengthen the market position of food producers

Abstract: PurposeThe purpose of the paper is to critically evaluate the applicability of bio certification in farmers' activity to reduce unfair trading practices in the food supply chain. The secondary purposes are describing the economic reasons of using bio certification and perspectives of using web trading platforms among food producers.Design/methodology/approachData collection included face-to-face interviews with 15 Austrian and German farmers who operate on bio food markets as well as a quantitative survey rega… Show more

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Cited by 8 publications
(6 citation statements)
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References 17 publications
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“…The CFA was used to observe the model fit with the help of empirical data (Zahay and Griffin, 2010; Ferro et al , 2017). The PHSCEs to be worked upon to improve market prospects and rural employability via vertical integration as strategic initiatives are ITR, IIV, TII, ASC, EDS and EFS (Kononets and Treiblmaier, 2020; Priyadarshi et al , 2020). The initiatives to be worked upon as tactical initiatives are DVI, AOW, TAA and GIV.…”
Section: Discussionmentioning
confidence: 99%
“…The CFA was used to observe the model fit with the help of empirical data (Zahay and Griffin, 2010; Ferro et al , 2017). The PHSCEs to be worked upon to improve market prospects and rural employability via vertical integration as strategic initiatives are ITR, IIV, TII, ASC, EDS and EFS (Kononets and Treiblmaier, 2020; Priyadarshi et al , 2020). The initiatives to be worked upon as tactical initiatives are DVI, AOW, TAA and GIV.…”
Section: Discussionmentioning
confidence: 99%
“…The biocertification model assumes that the financial success of CBs is also equally dependent on the loyalty of the operators themselves, as it directly depends on their fees and payments. Furthermore, Kononets and Treiblmaier (2020) found that in practical terms some large German retails do not trust most bio-certification schemes and, therefore, have instigated their own procedure for investigating the "purity" of producers and their products,…”
Section: Criticisms Regarding Bio-certification Practicesmentioning
confidence: 99%
“…The current study also intends to investigate the emerging approaches in the evolutionary development of the bio-certification model and, in particular, try to determine the possible extent of the use of digital technologies into decision making in bio certification, which could have a possible effect on the degree of current objectivity in the given process and avoid the issues associated with human error. For example, Kononets and Treiblmaier (2020) stated a very high likelihood of 55% that digital contracts in the food supply chain will eliminate the impacts of human mistakes and intentional unfair practices.…”
Section: Research Objectivesmentioning
confidence: 99%
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“…Thus, an infrastructure supported by the use of this technology can help guarantee food safety, as effective tracking reduces losses in the logistic process [7][8][9][10][19][20][21][22][23]. Blockchain applications have been reported for other purposes related to agribusiness, such as precision agriculture and environmental monitoring [24], transactions certification [25], smart agriculture and smart contracts [26], consumer-retailer relationships [27,28], sustainability and coordination, performance, and order management [29], development of safer algorithms [30], and fair-trading practices [31].…”
Section: Introductionmentioning
confidence: 99%