“…Certainly, textual analysis represents a systematic approach in its own rightan approach that has important advantages for identifying the narratives and symbols that define complex media events (Jacobs, 1996;Robinson & Powell, 1996). Moreover, the interpretive processes that citizens use to make sense of political experience may be explored in greater detail using in-depth interviews (Chong, 1993), focus groups (Conover, Leonard, & Searing, 1993), or experiments (Marcus, Sullivan, Theiss-Morse, & Wood, 1995).…”