This study analyzes how recent fishing disputes involving China and Latin American countries have been reported by local and global media. We conducted content and sentiment analysis of media articles, coding articles according to the sentiment (“positive,” “negative,” or “neutral”) they express toward China and the actions of its fishing fleet, based on the words used to describe the same. We also examined what topics are discussed in different media – issues that are more specific and “local” in nature or broader issues that go beyond specific incidents. According to our findings, Latin American media can be as negative in their reporting on China and Chinese actions as Anglo‐Saxon Western media but tend to focus more on local issues and specific incidents, whereas Anglo‐Saxon Western media are more likely to connect incidents to broader geopolitical issues. Deepening of China‐LAC economic relations have not reduced Latin American media's critical approach toward China. At the same time, the local media remain independent; they do not necessarily reproduce the same frames as global news platforms in their coverage of China. These findings reinforce the idea that LAC broadly does not want to choose sides in the China‐US rivalry.