“…Founded in 1994, the FTF's focus is on strengthening and promoting North American organizations fully committed to Fair Trade (FTF, 2012). This is done by expanding US markets for global artisans and farmers through member directories, listserves, data sharing and collaboration, and links to Fair Trade events (Warrier, 2011). The FTF strives to help members to demonstrate the ways that trade can help to alleviate poverty, reduce inequality, and create opportunities for people to help themselves through increased product sales to US markets (FTF, 2008).…”