Contribution/Originality: This study logically analyses and contributes to the existing ever-growing literature on the new media and political economy. Therefore, it documents the importance of alternative usage of open source software that is feasible as a strategy to minimize exploitation from the few corporates' giants in the new media economy.
INTRODUCTIONNew media is defined differently by scholars to mean different things. In the analysis of these definitions, essential elements that erupt, including interactivity, connectivity, convergence, and technology (Doğan & Oze, 2019). Other scholars have delved themselves in offering the characteristics of what is so-called the old media to distinguish them with what is current media that is majorly hosted by the internet. Scholars like Livingstone and Lievrouw, base their argument on the way messages are conveyed using technology in social media platforms.While scholars like Gitelman and Pingree look at them specifically on the practices that include digitization, telecommunication, and collaboration in general (Forte, Mudambi, & Navarra, 2014). Therefore, it is inevitable to note that new media can be defined differently based on the period of technological transit in comparison with other media. Consequently, the article borrows the definition of Monovich, who defines new media as the use of digital