“…Not only is the study of entertainment television relevant to the basic tenets of mass-communication-related political communication scholarship (see Holbert, 2005b), but many scholars argue there is a need to study more than news content from a political perspective because the messages being offered via entertainment outlets are qualitatively distinct from those provided through traditional journalism programming (e.g., Gamson, 1999;Holbert, Kwak, & Shah, 2003). The satirical political messages offered via entertainment outlets like The Tonight Show, The Simpsons, Saturday Night Live, or The Daily Show are some of the more explicit examples of how audience members come into contact with entertainment-based political messages that are distinct from the storylines derived through traditional news conventions (Niven, Lichter, & Amundson, 2003). Shah (1998) noted that a diverse set of sociopolitical television messages needs to be analyzed to best reflect the inherent complexity of the medium.…”