“…It is probably for this reason that Bond and Falk (2013) argue that "identity-related motivations are fundamental to all tourist experiences…suggesting that tourism is often used by individuals as a means to explore, maintain and even disengage from particular aspects of identity" (p. 430). As I show in an earlier piece (Xerri, 2014), by travelling to a place I might have only read about in literature, travel guides, newspapers or travel writing, I am usually forced to align my reading with the physical actuality of the place and in the process evaluate my own identity as a traveller and a human being.…”