Abstract. At the present moment, leading industrial countries and such new and quickly growing economies as China and India that also actively use the possibilities provided by new technological platforms, form a new type economy known as "digital economy" or "economy of joint use". As the new technological platform is based on information technologies, the best synergetic effect is achieved through using electronic platforms, with their number and variety quickly growing, so they are actually creating a new infrastructure for communication between the primary economic agents. A new ecosystem also provides new possibilities, including instrumental ones, for conduct of business, searching for jobs and developing the business environment. This article analyzes new trends in development of business in the conditions of a newly forming digital economy.