“…First, the political salience of other racial and ethnic minority groups, especially Latinos, has been increasing (Abrajano & Hajnal, ; Collingwood, Barreto, & Garcia‐Rios, ). Indeed, the growth and dispersion of the Latino population have been shown to trigger feelings of racial and cultural threat among whites (Craig, Rucker, & Richeson, ; Enos, ; Hopkins, ; Newman, ; Ostfeld, ), increase conservative sentiment and Republican Party support (Craig & Richeson, 2014; Newman, Shah, & Collingwood, ; Reny, Collingwood, & Valenzuela, ), expand support for punitive anti‐immigrant policy (Abrajano & Hajnal, ), and bolster anti‐immigrant policy entrepreneurs at the state and local levels (Gulasekaram & Ramakrishnan, ). While politicians continue to capitalize on anti‐Latino sentiment for electoral gain, little is known about the persuasive effects of implicit and explicit appeals aimed at denigrating Latinos (although see Hopkins & Ostfeld, ).…”